Senior Marketing Executive

IAE is looking for an experienced and commercially focused Senior Marketing Executive to join the business on a 12-month fixed-term maternity cover contract. For the right candidate, there is the opportunity for a permanent position after 12 months.

This is a key role within the business, responsible for leading and coordinating the marketing function while ensuring the department continues to deliver a consistent, proactive and high-quality marketing service across IAE.

The successful candidate will be an experienced marketing professional and confident people leader. You will work effectively with senior management and divisional leaders, whilst providing clear direction, support and development to members of the marketing team.

This is a hands-on role. Alongside overseeing the team and marketing strategy, the successful candidate will have the practical general and digital marketing skills required to support the existing team, step in where necessary and ensure key activity continues to be delivered to a high standard.

Key Responsibilities

• Lead the Marketing Department on a day-to-day basis.
• Provide clear direction, priorities and deadlines to members of the marketing team.
• Delegate effectively while maintaining accountability for delivery.
• Support, coach and develop existing members of the marketing team.
• Oversee performance, workload and priorities across the department.
• Identify skills gaps and development opportunities.
• Ensure the department operates proactively rather than reactively.
• Maintain continuity of marketing activity throughout the maternity cover period.
• Work confidently with Directors, senior management and departmental/divisional managers to collaborate and challenge where appropriate.
• Translate business objectives into clear and achievable marketing activity.
• Communicate marketing plans, progress, challenges and results to senior management.
• Build strong relationships across sales, manufacturing, production, product development and other departments.
• Ensure the marketing team understands wider business priorities and commercial objectives.

You will be required to oversee and assist with the following marketing functions:

Digital Marketing

• Website content management and optimisation.
• SEO and keyword-focused content.
• Social media planning, creation and publishing.
• Email marketing and campaigns.
• Digital advertising and paid social where required.
• Content creation, including written, photographic and video content.
• Google Analytics and digital performance reporting.
• Monitor and analyse digital performance.
• Identify trends, opportunities and areas for improvement.
• Support the team with technical or strategic digital marketing challenges.
• Step into delivery of digital activity when required to maintain deadlines and standards.

Content & Campaign Management

• Develop and manage integrated marketing campaigns across IAE’s divisions and markets.
• Maintain a rolling marketing and content calendar.
• Ensure campaigns are delivered on time, within budget and to the required standard.
• Encourage creative and innovative approaches to content and campaigns.
• Identify content opportunities from IAE’s people, products, manufacturing facilities, customers and industry activity.
• Support development of high-quality video and visual content.
• Ensure IAE’s marketing activity remains current, relevant and competitive.

Brand & Communications

• Maintain and strengthen the IAE brand across all marketing channels.
• Ensure consistency of brand identity, tone of voice and messaging.
• Oversee marketing materials, literature, advertising and promotional activity.
• Support internal communications where required.
• Ensure marketing communications accurately reflect IAE’s products, capabilities and market positioning.

Events & Exhibitions

• Plan and coordinate exhibitions, trade shows and relevant events.
• Manage exhibition requirements, promotional materials and supporting marketing activity.
• Work with internal teams to ensure events are effectively promoted before, during and after attendance.
• Identify opportunities to maximise content and commercial value from exhibitions and events.

Essential Experience & Skills

• Proven experience leading and developing a marketing team.
• Experience across all marketing functions.
• Strong written and verbal communication skills.
• Experience developing and delivering marketing campaigns.
• Ability to manage multiple projects and competing priorities.
• Strong organisational and project management skills.
• Commercial awareness and understanding of how marketing supports business growth.
• Confidence working with senior stakeholders and departmental teams.
• Ability to provide constructive challenge and influence decision-making.
• Proactive, positive and solutions-focused approach.
• Strong attention to detail.
• Ability to work independently and take ownership of projects.
• Experience within a manufacturing, engineering, agriculture, construction, industrial or equestrian sectors.
• Experience working across multiple brands, divisions or product categories.
• Experience with photography, video production and editing.
• Experience managing exhibitions and trade shows.
• Experience with CRM and marketing automation platforms.
• Experience using Google Analytics, Search Console and other digital reporting tools.
• Experience with Adobe Creative Cloud or similar design software.
• Experience using AI tools to improve marketing productivity and content creation.
• Experience with AI optimisation.

Personal Attributes

• A confident and enthusiastic leader who can provide direction and make decisions.
• Hands-on and willing to get involved in the detail when required.
• Proactive, identifying opportunities rather than waiting for requests.
• Creative, with the ability to challenge conventional marketing approaches.
• Commercially minded, understanding that marketing activity must support the business.
• Organised, able to manage multiple priorities and deadlines.
• Approachable, creating a positive and supportive environment for the existing team.
• Resilient, able to work effectively in a busy manufacturing environment.
• Strong communicator, comfortable speaking to everyone from shop-floor employees to senior management.

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