Technical sales

Company: Jonathan Lee Group
Apply for the Technical sales
Location: West Midlands
Job Description:

The Opportunity

Are you a technically minded sales professional with experience in food processing machinery and a passion for winning business?

This is an exciting opportunity to take ownership of a sales territory, build strong customer relationships and drive growth across the UK and Ireland. You’ll combine your technical knowledge of food processing equipment with a proactive approach to business development, identifying new opportunities, developing existing accounts and delivering tailored solutions that make a real difference to customers.

With the freedom to manage your own diary and pipeline, this role is ideal for a commercially driven individual who enjoys being out in the field, building relationships and turning opportunities into profitable business.

Key Responsibilities

  • Drive new business growth through proactive prospecting, networking and customer visits.

  • Develop existing accounts, strengthen relationships and identify opportunities for additional sales.

  • Use your knowledge of food processing machinery to understand customer requirements and recommend suitable solutions.

  • Manage the full sales process, from initial enquiry and technical consultation through to quotation, negotiation and closing the deal.

  • Build long-term partnerships with customers, suppliers and key decision-makers.

  • Identify new applications, markets and opportunities to increase revenue and profitability.

  • Manage your sales pipeline, customer activity and performance against targets.

  • Work collaboratively with internal teams and suppliers to deliver effective technical and commercial solutions.

  • Travel regularly throughout the UK and Ireland to meet customers and develop new opportunities.

About You

  • Essential: Previous experience in technical sales or business development involving food processing machinery.

  • Strong technical understanding of food processing equipment and its applications.

  • A proven ability to develop customer relationships, identify opportunities and generate sales.

  • Commercially focused, motivated and confident in winning new business.

  • Excellent communication, presentation, negotiation and relationship-building skills.

  • Self-motivated and proactive, with the ability to manage your own territory and sales pipeline.

  • Able to translate technical requirements into commercially attractive solutions.

  • Full UK driving licence essential, with flexibility to travel throughout the UK and Ireland.

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Posted: October 23rd, 2026