Описание:
The Trampery is a purpose-led enterprise dedicated to making business a positive force in society. It provides workspaces, venues, training and management services in pursuit of its mission. Today The Trampery operates six campuses across the city. It works with a variety of property partners including developers, local authorities and public institutions.
Задачи:
Develop and deliver an annual marketing plan aligned with commercial priorities, agreed with CEO / Head of Sales and Leasing; Plan multi-channel campaigns with the Sales and Venues teams, balancing weekly priorities with longer-term goals; Carry out market and competitor research, audience segmentation and member feedback analysis to inform strategy and positioning; Drive website traffic, enquiries and tour bookings through SEO, SEM, paid social,email, ads/web listing platforms and AI search visibility (GEO); Create and align Google Ads goals with Venues team for lead generation and brand awareness; Plan, run and optimise paid campaigns on Google, Meta and LinkedIn; Own the lead journey from first enquiry to handover to Sales, working with Sales on CRM use, lead quality and conversion; Support broker, agent, listing platform and partner marketing, including partner communications across web, email and social; Promote referral schemes and member stories that showcase the community; Support the community events programme and space launches, and represent marketing at events; Own the brand guidelines, tone of voice and positioning, and ensure consistency across all channels and workspaces/sites; Produce content including web pages, blog posts, newsletters, social media, video and printed materials; Create branded assets using Canva or Adobe software; Capture and edit photography and video, and coordinate professional shoots when needed; Make sure content is inclusive, representative of our diverse membership and accessible; Manage media relations, award entries and partnership announcements across all channels; Monitor and respond to online reviews and social media, and escape issues in line with our communications procedures; Manage the company website with our web agency, including content, SEO, performance and accessibility; Act as in-house expert for marketing platforms WordPress,, MailerLite, Canva, Google Analytics 4, Google Ads, Meta Business Suite, LinkedIn, providing training and support to colleagues; Ensure marketing complies with UK GDPR and the Privacy and Electronic Communications Regulations (PECR), including consent, opt-outs, cookies and data retention; Obtain consent before photographing or filming members and visitors, keep records of that consent, and respect anyone who does not wish to appear; Ensure marketing claims comply with the ASA/CAP Code; Monitor and report on performance across web, social, paid, email and CRM, and make data-driven recommendations; Work with the Head of Sales and Leasing who holds the marketing budget, to plan spend, tracking spend against results by site and channel and recommend where to reallocate; Manage agencies, freelancers, specialists digital suppliers and print suppliers, including ordering business cards, flyers and brochures within the agreed budget;
Требования:
Commercially driven, measures success in leads and conversions, not likes; Self-starter, works without a marketing team around them, and is comfortable both planning and doing the work; Organised under pressure, handles competing requests from the CEO, Sales and Venues without dropping things; Collaborative and persuasive, builds good relationships with sales, community staff, agencies and members, and can influence without formal authority; People-oriented, genuinely enjoys community and events, and is comfortable representing the brand in person; Committed to inclusion, produces accessible, representative content, and can promote equality, diversity and belonging inside and outside the business; Sound judgement, handles negative reviews and social media issues calmly and escalates appropriately; Curious and adaptable, keeps up with platform changes and AI search trends.
Условия:
A progressive, open-minded and kind culture. Each individual is free to be themselves and is supported in giving their best. Always striving to learn, improve, be better and build a better world. Company-wide Training, Learning & Development opportunities. Regular team activities including Socials, Wellbeing and Team builders. Monthly wellbeing budget. Charlie HR Perks and Discounts to thousands of vendors. Remote working (1 full week per year) 32 days off per year (20 days annual leave, plus 8 bank holidays, plus 1 day off during your birthday week plus paid end of year closure from Christmas Day to New Year’s Day (unless stated differently in your contract) Free guest pass to workspace for partner, friend, or child once a month. Cycle to work / Annual travel card loan schemes.
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