Senior Partner & Field Marketing Manager

Overview

In this role you lead partner marketing in the UK & Ireland and direct IT leader engagement, aligning with the Commercial GTM team to drive pipeline and revenue. You’ll build and land programs with partners, coordinate with global teams, and tailor activities to the UKI market. You shape joint GTM plans, run high-impact events, and enable sales with measurable ROI. This is a strategic, execution-focused role at a fast-growing tech company.

Responsibilities

• Lead partner marketing initiatives for UK & Ireland and direct IT leader engagement
• Plan and run roundtables, workshops, and virtual experiences to generate pipeline and enable deals
• Collaborate with sales on attendance, follow-up, and opportunity creation
• Own budgets, vendors, timelines and campaign results
• Build joint go-to-market plans and co-marketing programs with strategic partners
• Coordinate with EMEA and global partner marketing for a cohesive partner experience
• Drive partner sponsorship of AI Summit, Public Services Summit, SNUGs, and World Forum; support UKI sales enablement via GTM events
• Utilize Global MDF program to drive participation, approve/audit campaigns, and measure ROI
• Track and report partner-influenced and partner-sourced pipeline

Key requirements

• B2B technology marketing experience across field, partner, demand generation, or integrated marketing (6+ years for Manager, 8+ for Senior Manager)
• Track record of programs delivering measurable pipeline and revenue through collaboration with sales/GTM teams
• Experience with channels, resellers, systems integrators and hyperscalers (AWS preferred)
• Budget ownership and ROI measurement
• Practical use of AI tools in marketing planning/execution/analysis (e.g., Claude, Co-Pilot)
• CRM and marketing automation proficiency
• Background in enterprise software, SaaS or platform businesses
• Strong partner acumen and ability to translate partner goals to corporate objectives
• Influence and advisory skills with Sales, Alliances and GTM leadership

• strategic thinking
• execution orientation
• influence and communication
• CRM
• marketing automation platforms
• Claude

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