Senior Field Marketing Manager – North

Overview

As Senior Field Marketing Manager for the North region, you drive regional field marketing and high-impact events to accelerate pipeline and revenue. You partner with Sales Leadership to tailor programs for target accounts, delivering 1st-party events, C-level engagements, and co-marketing with key partners. You own end-to-end event strategy, post-event content, and ROI measurement, shaping Twilio’s regional growth. This remote-first role offers global collaboration with a local UK & Nordics focus and travel to connect with customers.

Pay / Benefits

• competitive pay
• generous time off
• parential and wellness leave
• healthcare
• retirement savings program

Responsibilities

• Align regional event programs with regional revenue targets and priority accounts
• Design and execute targeted events (C-level roundtables, founder dinners, workshops, roadshows) addressing regional pain points
• Lead end-to-end strategy: localization, speaker sourcing, venues, and execution for Twilio regional events
• Represent Twilio at regional conferences and co-marketing events with partners (AWS, Meta, Google)
• Establish lead/attendee SLAs with SDR/AE teams to convert engagement into pipeline and deals
• Develop post-event content and micro-campaigns to sustain momentum with enterprise accounts
• Measure event success via pipeline, win rate, and revenue metrics; report on ROI
• Manage regional marketing budget and vendor relationships for optimal ROI

Key requirements

• 5–7 years of enterprise software/SaaS field marketing experience with proven event strategy ownership tied to pipeline and revenue
• Deep familiarity with UK & Nordics markets and local event ecosystems
• Excellent English written and verbal communication for local messaging and stakeholder engagement
• Commercial acumen and ability to work with Senior Sales Leadership and Enterprise AEs
• Hands-on experience with CRM and marketing automation tools (Salesforce, Marketo)
• Strong organizational discipline and project management for multiple activations
• Bachelor’s degree or equivalent practical experience

• relationship-building
• cross-functional collaboration
• strong communication
• Salesforce
• Marketo
• ABM familiarity (optional)

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