EMEA Senior Brand Manager Growth Platforms

Overview

In this role you will lead the Herbs, Spices and Seasonings strategy for the EMEA region, guiding renovation and innovation across a three-year product pipeline. You’ll partner with local marketing, insights, R&D, supply chain and external agencies to deliver scalable plans that grow sales, share and profitability. You will translate data and consumer trends into action, driving NPD and renovation post-evaluations and sharing learnings across the region. You’ll shape regional strategy, support sustainability goals, and influence go-to-market with cross-functional teams. This is a high-impact, end-to-end Brand Manager role with global alignment and regional ownership.

Pay / Benefits

• annual bonus
• health cash plan
• private medical insurance
• pension
• group income protection
• employee referral program

Responsibilities

• Support the development and execution of the 3-year Herbs, Spices and Seasonings strategy in the EMEA region
• Lead innovation and renovation programs through all stage gates from ideation to Go to Market
• Collaborate with Commercialisation, Insights, R&D, Supply Chain, Graphics Design and external agencies to deliver scalable plans
• Monitor category and NPD performance using analytics and consumer trends, turning data into actionable insights
• Present regular business updates to stakeholders, regional and global teams
• Contribute to quarterly Global Innovation Updates and the sustainability roadmap
• Manage P&L for innovation targets and drive portfolio management and channel strategies
• Balance short-term priorities with long-term delivery while leading a small cross-functional team

Key requirements

• Proven FMCG Innovation & Brand-Building experience at the relevant level
• Strong analytics mindset with experience using Nielsen, Kantar, Google Trends and similar research
• Full mix marketing experience across innovation, renovation and broader marketing levers
• Consumer-centric approach with ability to derive insights from market research and trends
• Excellence in NPD development, execution and portfolio management
• Ownership mindset with ability to lead platform growth and take ownership of region
• Strong prioritisation and project leadership across multiple initiatives
• Cross-functional collaboration and stakeholder influence within EMEA

• curious and data-driven
• analytical
• cross-functional collaboration
• Nielsen
• Kantar
• Google Trends

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