Senior Field Marketing Manager – DACH

Overview

As Senior Field Marketing Manager for the DACH region, you will lead regional field marketing and events to accelerate pipeline and revenue. You will partner with sales leadership to design targeted experiences and co-marketing activations that engage enterprise buyers. You’ll manage end-to-end event programs, measure outcomes, and optimize ROI across Germany, Austria, and Switzerland. This role offers impact in shaping regional demand generation within a remote-first, inclusive culture.

Pay / Benefits

• competitive pay
• generous time off
• parental and wellness leave
• healthcare
• retirement savings program
• location varies by offering

Responsibilities

• Partner with DACH Sales Leadership and AE teams to align event programs with regional revenue targets
• Design and execute targeted event experiences (C-level roundtables, founder dinners, technical workshops, roadshows) for DACH enterprises
• Lead end-to-end event strategy: localization, speaker sourcing, venue management, and execution for regional events
• Own regional presence at conferences and co-marketing events with partners (AWS, Meta, Google)
• Tailor event touchpoints for DACH culture and regulatory standards
• Set and manage lead/attendee follow-up SLAs with SDR/AE teams to drive pipeline
• Develop post-event content and micro-campaigns to sustain momentum with enterprise accounts
• Measure success via pipeline, penetration, deal velocity, and revenue; manage regional field budget and vendor relationships

Key requirements

• 5–7 years of enterprise software/SaaS field marketing with proven event ownership tied to pipeline and revenue
• Deep familiarity with DACH region and local business practices
• Fluent/native German and excellent English communication
• Commercial acumen with ability to partner with Senior Sales Leadership and Enterprise AEs
• Hands-on experience with CRM and marketing automation tools (e.g., Salesforce, Marketo)
• Strong project management and ability to handle multiple complex activations
• Bachelor’s degree or equivalent practical experience

• Strategic collaboration
• Strong communication and storytelling
• Attention to detail and organizational discipline
• Adaptability in a remote-first environment
• Salesforce
• Marketo

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