TikTok Shop – Senior Strategy & Analytics Manager – Merchandise

Overview

In this role, you will drive end-to-end merchandise growth for UK TikTok Shop, shaping strategies across supply, pricing, content, creator matchmaking, traffic, and incentives. You’ll translate ideas into actionable plans, monitor key metrics, diagnose bottlenecks, and continuously optimize performance with cross-functional partners. You’ll collaborate with industry, merchant, creator, product, and algorithm teams to land scalable growth initiatives and inform long-term plans with senior leadership. This position offers an impact-driven opportunity to accelerate merchant success within a dynamic, AI-enabled commerce platform. You’ll help scale growth across global markets while addressing不同本

Responsibilities

• Own end-to-end merchandise growth from opportunity identification to execution, scaling, and optimization.
• Develop product growth strategies across supply, pricing, content, creator matchmaking, traffic, and incentives to move products through growth stages.
• Translate strategic ideas into actionable plans and experiments, track metrics, diagnose bottlenecks, and optimize based on results.
• Collaborate with industry, merchant, creator, product, and algorithm teams to drive cross-functional execution and ensure strategies land.
• Drive short- and long-term business planning with senior management to define growth initiatives and craft structured proposals for growth.

Key requirements

• Bachelor’s degree or above
• 5+ years of experience in e-commerce, business strategy, merchandise/category strategy, growth, or related fields
• Strong analytical and problem-solving skills with ability to turn data into actionable growth strategies; SQL or BI experience is a plus
• Strong strategic thinking and business judgment with ability to identify growth opportunities and design scalable solutions
• Results-driven with ownership, able to move from strategy design to hands-on execution and deliver measurable impact
• Excellent communication and cross-functional collaboration skills, with ability to influence stakeholders and drive alignment across teams

• 强烈的商业判断和战略思维
• 跨职能协作与沟通
• 自我驱动和适应能力
• SQL
• BI/数据分析
• 数据驱动决策

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