Senior Artform Marketing Manager

Overview

As Senior Artform Marketing Manager, you will lead audience-focused campaigns across Barbican Centre’s diverse theatre, dance, music, and learning programmes. You’ll manage a talented team, drive audience growth and revenue, and align marketing with the Centre’s artistic, brand and commercial objectives. You’ll shape strategic marketing initiatives and collaborate across departments to connect audiences with exceptional cultural experiences. This is a hybrid, fixed-term role that supports Barbican’s mission to push artistic boundaries and engage communities at scale.

Responsibilities

• Lead and oversee audience-focused marketing campaigns across a diverse programme
• Manage and develop a marketing team
• Drive audience growth and revenue
• Align marketing activities with artistic, brand and commercial objectives
• Collaborate with cross-functional teams to deliver impact for Barbican’s programmes

Key requirements

• Significant arts marketing experience
• Strong people management and leadership abilities
• Strategic and collaborative mindset
• Passion for connecting audiences with cultural experiences

• strategic thinking
• collaboration
• leadership
• arts marketing
• campaign management
• audience development

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