Senior CRM Specialist

Overview

In this role you own the end-to-end CRM lifecycle for live game operations, driving daily retention, deep engagement, and reactivation through multi-channel campaigns. You’ll work with cross-functional teams to plan, execute, and optimise communications across push, email, and in-game messaging, shaping the CRM roadmap through data-driven insights. This is a chance to influence player experience at scale and partner with agencies on impactful campaigns.

Responsibilities

• Plan and operate lifecycle communications across all stages of the player journey
• Deliver ad hoc campaigns in response to game, player, and commercial opportunities
• Execute multi-channel communications (push, email, in-game messaging, and other CRM channels)
• Coordinate copy, design, localisation, and assets with cross-functional teams
• Own QA processes to ensure accurate and timely campaign launches
• Support seasonal events, new feature launches, live operations, and cross-promotions
• Build targeted audiences through segmentation and player proposition testing
• Monitor campaign performance to identify immediate optimisation opportunities
• Track core metrics (reach, engagement, retention, revenue) and contribute to CRM roadmap
• Coordinate campaign workflows with agency partners
• Collaborate with internal teams and external partners to ensure smooth execution

Key requirements

• Player First Mindset
• Campaign Ownership (end-to-end)
• Multi-Channel Expertise (email, push, in-game)
• Testing & Analytics (structured tests and KPI tracking)
• Cross-Functional Collaboration (internal teams and agencies)

• Analytical mindset
• Proactive communicator
• Collaborative
• Lifecycle & ad-hoc campaign execution
• Segmentation and audience building
• A/B testing and optimisation across channels

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