Working pattern: Full-time; part-time or four-day week considered for the right candidate
Must have: Consumer Event experience
About the Role
We’re looking for an experienced, revenue-focused Marketing Manager with a strong background in B2C exhibitions and ticketed consumer events to lead marketing strategy across a portfolio of premium consumer shows in the UK and international markets.
This is a hands-on role for someone ready to step into a leadership position and take the marketing reins for a small, growing team. You’ll work closely with senior leadership and be responsible for setting clear commercial targets, building and executing multi-channel campaigns, and owning ticket and hospitality sales. You’ll also line manage a Junior Marketer, giving them the structure, guidance and mentoring they need to grow in their role.
Key Responsibilities
- Bring structure to the marketing function, building a rolling 3–4 week activation calendar across all channels, with clear ownership and deadlines
- Own and deliver the annual marketing strategy, with clear daily, weekly and annual sales targets
- Develop a yearly strategic plan aligned to revenue objectives, including audience personas and tone of voice
- Set a regular in-week sales-reporting rhythm so the team can make proactive, timely adjustments
- Build a centralised tracker combining daily ticket sales, revenue and channel-level conversion data
- Run weekly reviews against targets and coach the team on consistent, structured reporting
Audience & Messaging
- Segment audiences (previous buyers, subscribers, engaged non-buyers) and lead the development of evidence-based personas using survey and channel data
- Own the messaging framework, clearly differentiating the portfolio’s premium positioning from competitors
- Broaden campaign appeal beyond the core enthusiast audience through lifestyle-led content and messaging
Digital & Paid Social
- Direct and challenge agency performance on paid social, improving targeting, content variety and spend efficiency
- Oversee testing of ad formats and copy variants, niche-audience targeting and retargeting/abandoned-booking campaigns
- Own the digital advertising budget to maximise ROI
Website & Email
- Improve website conversion of new visitors, including clearer event messaging and mobile journey improvements
- Restructure email campaigns for better segmentation, shorter content and stronger calls to action
- Introduce follow-up and abandoned-booking email flows
Partnerships & PR
- Activate partners with marketing toolkits and co-branded content, tracking partner-driven engagement
- Manage PR agency relationships, ensuring deliverables are met and coverage is tracked
- Drive a shift in spend towards digital channels
- Line manage and mentor a Marketing Executive, providing day-to-day structure, guidance and coaching
- Bring consistent reporting discipline and clear priorities, giving the team a clear framework to work within
- Maintain morale and collaboration within a small, evolving team
About You
- Essential: at least 3 years’ marketing experience on B2C/consumer exhibitions or ticketed consumer shows, with direct ownership of visitor ticket sales
- Proven track record of hitting ticket and revenue targets, including experience with event pricing structures and hospitality/premium ticket tiers
- Experience in a premium or luxury brand environment is a strong advantage
- Confident managing and challenging external agencies (paid social, PR)
- Skilled in audience segmentation, persona development and messaging strategy
- Hands-on experience across paid social, email marketing platforms and website conversion optimisation
- A natural coach and people manager, comfortable developing junior team members
- Highly organised, with strong reporting and tracking discipline
What’s On Offer
- Flexible working will be considered, i.e. four-day working patterns
- The opportunity to lead marketing for a portfolio of premium consumer shows
- High visibility within a fast-growing team, with real scope to shape the role
#J-18808-Ljbffr…