Account Director

Overview

In this role you will drive revenue growth for Horticulture Week’s commercial portfolio, spanning digital advertising, sponsored content and paid subscriptions. You will manage key client relationships and proactively develop new business with senior decision-makers across the horticulture, landscape and arboriculture sectors. Through a consultative, buyer-led approach, you will craft multi-channel propositions that align client objectives with our editorial and product capabilities. The role combines sales leadership with cross-functional collaboration to ensure sustainable account growth and market responsiveness.

Pay / Benefits

• 25 days holiday per year
• Work from anywhere in the world up to 3 weeks per year
• Flexible working hours (core hours 10-3)
• Generous contributory pension
• Health Cash Plans covering medical, dental and optical
• Disability Confident Employer

Responsibilities

• Own revenue performance across digital advertising, bespoke content and paid subscriptions, meeting set targets.
• Manage end-to-end sales lifecycle for corporate and multi-user subscriptions from prospecting to onboarding, renewal and growth.
• Build durable relationships with senior clients, identifying opportunities to retain and expand accounts.
• Identify and convert new commercial opportunities across horticulture, landscape and arboriculture segments.
• Develop and pitch multi-channel propositions combining advertising, sponsored content, digital solutions and subscriptions.
• Ensure effective onboarding and product demonstrations to drive adoption, engagement and retention.
• Maintain a healthy sales pipeline and accurate revenue forecasts in Salesforce.
• Develop sector and competitor insight to strengthen client conversations and spot opportunities.
• Collaborate with editorial, marketing, subscriptions, product and broader teams to align commercial activity with audience insight and company direction.

Key requirements

• Strong understanding of B2B commercial models (advertising, sponsorship, branded content, subscriptions).
• Consultative, buyer-led sales approach with account management and new business development skills.
• Sales pipeline management, revenue forecasting and CRM proficiency (Salesforce).
• Ability to translate audience and market insight into commercial opportunities.
• Interest or knowledge of UK horticulture, landscape or arboriculture sectors is beneficial.
• Proven track record in selling multiple commercial solutions and managing end-to-end sales cycles.

• Strong commercial acumen
• Excellent communication, negotiation and presentation skills
• Relationship-building with senior stakeholders
• Salesforce
• pipeline management
• revenue forecasting

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