Senior Commercial and Consumer Business Analyst

Overview

In this role you will enable customer-led and commercially driven decision-making across Retail, Digital, CRM and Commercial Operations. You’ll translate insights into actionable recommendations that drive growth, profitability and engagement, partnering with AIAD and cross-functional stakeholders. You will leverage existing analytics to identify opportunities, evaluate initiatives and support data-informed decisions across channels. This position blends strategic analysis with storytelling to influence senior leadership and shape commercial outcomes.

Pay / Benefits

• staff discount on all H&M Group brands
• HIP incentive program
• up to 25 days holiday
• pension scheme
• cycle to work
• private health and dental care

Responsibilities

• Analyze commercial and customer performance across channels to identify opportunities, risks and growth drivers
• Generate insights from dashboards and customer data to inform trading, customer experience and strategy
• Define requirements for reporting, forecasting and KPI frameworks for accessible performance insights
• Develop business cases, scenario analyses and assessments using commercial, customer and predictive insights to evaluate opportunities and investments

Key requirements

• Commercial and analytical acumen with understanding of retail, digital and customer metrics
• Ability to translate complex analysis into clear, actionable recommendations for operational and senior stakeholders
• Stakeholder management and influence across multiple functions and levels
• Experience in forecasting, scenario planning and business case development
• Proficient in Excel, Power BI and SQL for reporting and visualization

• Insight storytelling and communication
• Collaboration and cross-functional partnership
• Delivery and execution under pressure
• Excel
• Power BI
• SQL

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