Marketing Manager

Overview

As Digital Experience and Optimisation Manager, you will own the end-to-end digital experience for a portfolio of travel brands, driving UX, CRO and customer journeys. You will collaborate with marketing, design and development teams to improve engagement, lead generation and personalisation at scale. You will monitor performance, analyse customer data and translate insights into actionable improvements for senior leadership. This role offers ownership of digital strategy and impact on growth in a supportive, collaborative culture.

Pay / Benefits

• pension
• 25 days holiday + bank holidays
• hybrid working
• competitive salary 50-55K
• supportive culture with regular social events

Responsibilities

• Lead UX/UI and optimisation across B2B and B2C brand portfolios
• Develop customer journeys to boost engagement, lead generation and audience growth
• Drive CRO on websites and landing pages via testing and continuous improvement
• Monitor digital performance and analytics; provide insights to senior management
• Collaborate with Partner Marketing on email, SMS and social activity
• Manage and develop the digital team while coordinating with design and development teams

Key requirements

• Experience in digital marketing, UX/UI, CRO or website optimisation within travel
• Knowledge of customer engagement platforms and marketing automation
• Commercial and analytical mindset with focus on digital performance and lead generation
• Strong communication and prior team leadership or mentoring experience

• excellent communication
• leadership/mentoring
• analytical thinking
• UX/UI
• CRO/website optimisation
• marketing automation

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