The Creative Content Exchange (CCE), announced by Government in June 2025, will enable creators to licence and commercialise their digital content on transparent terms, while giving AI developers and innovators ethical access to high-quality data at scale.
From 2027 the CCE moves from launch into commercial proof: brokering its first licensing deals, building trusted supply with public institutions and creative businesses, and laying the groundwork for a standardised, self-service and, in time, agent-to-agent marketplace.
We are seeking a commercially minded, creative Marketing Manager to drive demand generation and brand-building for the CCE, across both content providers and AI buyers.
You will plan and deliver integrated campaigns, own the website and digital channels, and design content that educates providers, attracts buyers and builds trust in a new, Government-backed licensing marketplace.
This is an opportunity to help build a modern, AI-enabled marketing function from the ground up in a genuinely novel market.
- Extensive B2B marketing experience, ideally in media, data, technology or the creative industries
- Experience marketing AI, data or content licensing products or services, or working with rights-holders or creators
- Hands-on design capability, with a strong portfolio across digital, print and presentation formats
- A proven track record in demand generation, inbound marketing and campaign delivery
- Experience building and owning a website
- Practical experience using generative AI tools in marketing workflows
- Experience marketing a new or complex marketplace, data or two-sided business
- Account-based marketing experience with enterprise or technology buyers
- Experience marketing to public institutions, cultural organisations or heritage bodies
- Knowledge of SEO and generative engine optimisation (visibility in AI answer engines)
- Proficiency with design tools such as Adobe Creative Cloud, Figma or Canva
Key Skills & Capabilities
- Campaign planning and management
- Design, visual storytelling and brand application
- Content creation and copywriting that makes complex ideas simple
- Digital marketing, web, CRM and analytics expertise
- Responsible and effective use of AI tools
- Commercial marketing acumen and data-led optimisation
- Confidence working with senior colleagues and external stakeholders
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