Marketing Manager – Student Accommodation

Marketing Manager – PBSA

Location: Shoreditch, LondonSalary: Up to 50,000 DOEWorking Pattern: 4 days in the office, 1 day working from home

I’m currently recruiting for a Marketing Manager on behalf of a growing purpose-built student accommodation (PBSA) operator in London.

This is an exciting opportunity to take ownership of the marketing strategy across a growing portfolio of student accommodation properties, driving occupancy, increasing brand awareness and maximising booking conversions.

The successful candidate will play a key role in developing and delivering multi-channel marketing campaigns, managing digital performance and ensuring a consistent brand experience across all properties.

Key Responsibilities

Marketing Strategy & Campaigns

• – Develop and deliver annual marketing plans aligned with occupancy and revenue targets across the portfolio.
• – Plan and execute campaigns around the student booking cycle, including early-bird offers, rebookers, referrals, group bookings and summer stays.
• – Monitor campaign performance and optimise activity to maximise enquiries, bookings and return on investment.
• – Support marketing strategies for new property launches and pre-opening activity.

Brand, Content & Communications

• – Maintain brand consistency while showcasing the individual identity of each property.
• – Oversee content across social media channels, including Instagram, TikTok and YouTube, alongside photography, video and virtual tours.
• – Manage photo and video shoots, working with external suppliers from initial briefing through to final delivery.
• – Develop marketing collateral for students, parents, universities, agents and other partners.
• – Work with PR partners to increase brand awareness, media coverage and online visibility.

Digital Marketing & Acquisition

• – Manage paid search, paid social, SEO and emerging generative engine optimisation (GEO) activity.
• – Oversee relationships with external digital marketing and SEO agencies.
• – Drive enquiry generation and improve conversion rates across all marketing channels.
• – Support international student acquisition through relevant digital platforms and agent networks.

Website, CRM & Customer Journey

• – Take ownership of the website and landing pages, ensuring content is accurate, engaging and optimised for conversion.
• – Manage CRM and lifecycle marketing activity through HubSpot or a similar platform, including email campaigns, automated workflows and WhatsApp communications.
• – Maintain accurate lead data and ensure enquiries are effectively routed to on-site sales teams.
• – Develop customer communications covering enquiries, bookings, onboarding, resident feedback and promotional campaigns.
• – Manage external listings across agent networks and affiliate platforms.

Resident Experience & Reputation

• – Support on-site teams in maintaining high presentation standards across show flats and marketing spaces.
• – Work with property and community teams to promote resident events and ensure activity aligns with the brand.
• – Develop campaigns to encourage resident reviews and improve ratings across Google and relevant student accommodation platforms.
• – Manage resident feedback initiatives and use insights to improve the customer experience.

Reporting, Budgets & Market Insight

• – Monitor competitor activity and market trends, providing regular insight to senior leadership.
• – Track key marketing metrics, including enquiries, conversion rates, cost per booking and occupancy performance.
• – Manage central and property-level marketing budgets, reporting expenditure against plan and supporting forecasting.
• – Manage agencies, freelancers and suppliers, ensuring delivery against agreed budgets, deadlines and performance targets.
• – Use customer feedback and market intelligence to inform marketing, pricing and product decisions.

About You

Essential Experience

• – At least five years’ experience delivering multi-channel marketing campaigns against commercial, revenue or occupancy targets.
• – Strong hands-on experience across digital marketing, paid media, SEO, website management and content creation.
• – Experience managing CRM platforms, including email marketing and automated customer journeys.
• – A data-driven approach, with the ability to analyse campaign performance, measure ROI and manage budgets effectively.
• – Proven experience managing external agencies, suppliers and internal stakeholders.
• – Strong organisational skills, with the ability to prioritise competing deadlines and take ownership of projects.
• – Excellent attention to detail and a strong understanding of brand positioning and customer experience.
• – A proactive, collaborative and solutions-focused approach.

Desirable Experience

• – Background in real estate, hospitality, build-to-rent (BTR) or purpose-built student accommodation (PBSA).
• – Experience in international student marketing or working with student recruitment agents.
• – Involvement in launching new developments, venues or products.
• – Familiarity with WordPress, Canva and basic video editing.

Additional Information

• – Based at the operator’s head office in Shoreditch, London.
• – One work-from-home day per week.
• – Flexibility to work additional hours where required by the needs of the business.

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