Ready to lead brand marketing for iconic licensed properties?
Want to own the full marketing mix for a growing consumer products portfolio?
Looking for a senior London-based role with real brand ownership?
Macgregor Black are partnering with a consumer products business with a portfolio of licensed and owned brands on the search for a Marketing Manager. This is a permanent role based in London.
As the Marketing Manager, you will take ownership of brand and marketing strategy across a portfolio of consumer products, working closely with licensors to deliver campaigns that are commercially driven and true to the brand. Sitting at the heart of the business, you will partner with product, sales, creative and design teams to bring brands to life across retail, digital and social, and to drive sell-through and growth.
Key Responsibilities
- Develop and deliver brand and marketing strategies and annual plans aligned to commercial objectives
- Build and manage strong, collaborative relationships with licensors, securing approvals efficiently and ensuring brand guidelines are met
- Lead consumer insight and market analysis to identify trends, opportunities and new product and licence ideas
- Plan and execute integrated campaigns across retail, e-commerce, digital, social and trade channels
- Work with product development and design teams to ensure ranges are on-brand, on-trend and meet consumer needs
- Partner with sales and key retail customers to create compelling marketing support and in-store activation
- Manage marketing budgets, track ROI and report on campaign and brand performance
- Brief and manage creative, PR and media agencies and freelancers
- Lead, coach and develop junior members of the marketing team
What are we looking for?
- Proven experience as a Senior Brand Manager (or equivalent) within consumer products, FMCG, toys, gifting or a similar fast-paced consumer environment
- Demonstrable experience working with licensors and licensed properties, including navigating approval processes and brand guidelines
- A track record of building and delivering brand strategies that has driven measurable commercial growth
- Strong understanding of retail and e-commerce landscapes and the consumer path to purchase
- Excellent communication and stakeholder management skills, with the ability to influence at all levels internally and externally
- Commercially minded, analytical and organised, with strong budget management experience
- A creative thinker who is comfortable balancing big-picture strategy with hands-on delivery
- Based in, or able to commute to, London
Competitive salary + benefits.
#J-18808-Ljbffr…