Location: Marylebone, LondonSalary: £40,000 – £50,000 depending on experienceContract: Full-time, Monday – Friday
Highlights
Join a purpose-led later living brand at an exciting point in its journey, with a flagship development launching in April 2026A rare opportunity to shape community presence and brand identity from the ground up in a meaningful sectorWork across the full marketing mix – events, content, campaigns, partnerships and digital – in a collaborative, cross-functional team
About the opportunity
An award-winning integrated retirement community developer and operator is seeking a Community Marketing Coordinator to join their growing team ahead of the launch of their flagship London development.This organisation builds purpose-built residences designed for the over-65s – communities that combine high-quality homes with hospitality, social connection and care. With a genuine mission to redefine later life living, this is a brand doing work that matters.Based in Marylebone, you will play a hands-on role in establishing the brand’s local presence, driving awareness and generating leads through community engagement, events and multi-channel campaign delivery.
What makes the role exceptional
This is a ground-floor opportunity to help build a brand’s community profile in London from launch. You will work across a broad remit – from local partnerships and live events to content creation and campaign execution – with real visibility and impact from day one. The later living sector is growing rapidly, and this role places you at the forefront of a brand genuinely committed to improving lives.
Key responsibilities
- Build and manage relationships with local organisations, councils, cultural institutions and media to establish the brand as a trusted community presence
- Plan and deliver events including open days, community pop-ups, panels and B2B networking opportunities
- Support the execution of marketing campaigns across print, digital, social media, PR and direct mail
- Create and coordinate customer-facing content including eDMs, brochures, website updates and social posts
- Manage the marketing calendar, ensuring deadlines are met and aligned with the Sales team
- Liaise with designers, copywriters, photographers and agencies to deliver on-brand assets
- Monitor competitor and community activity, sharing insights to inform future campaigns
- Collaborate with Sales, Operations and Wellbeing & Care teams to ensure marketing reflects the resident experience
Requirements
- Previous experience in a marketing, events, community engagement or communications role
- Background in lifestyle, hospitality, property or purpose-led brands
- Proven ability to build and manage partnerships with community organisations or not-for-profits
- Strong organisational skills with the ability to juggle multiple priorities and deadlines
- Excellent written and verbal communication skills
- Confident and personable, with experience engaging a range of audiences
- Familiarity with martech tools such as CRM platforms, eDM builders, CMS and design software
- All applicants must be willing to complete an enhanced DBS check in line with safeguarding commitments
Rewards and benefits
- Salary of £40,000 – £50,000 depending on experienceMonday – Friday working pattern based in MaryleboneThe opportunity to join a purpose-led business at launch stage with genuine scope for growthCollaborative, cross-functional working environmentWe are an equal opportunities recruiter, valuing diversity and inclusion and welcoming applications from all suitably qualified individuals, regardless of background.
- This role is being recruited by deverellsmith as strategic recruitment partner on behalf of the hiring brand.
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