Marketing Manager – International B2B Events
London, hybrid (three days in the office) | Full time |
Want to own campaigns where you can see the result of your work in registrations and revenue?
Our client, a growing international B2B events business, is hiring a Marketing Manager to run integrated campaigns across a portfolio of high-profile events. You’ll own each campaign from launch to delivery, working closely with sales, production, operations and digital to hit commercial targets.
This is a role for someone who enjoys moving between strategy and execution, and who wants their work to be visible across the business.
What you’ll do
- Plan and deliver multi-channel campaigns across email, paid media, social, content, partnerships and web
- Drive delegate registrations and support sponsorship and exhibition revenue targets
- Own campaign timelines, prioritising activity around the strongest commercial opportunities
- Shape audience propositions and messaging for every campaign stage
- Manage budgets, tracking spend and moving investment to where it performs best
- Use audience, registration and engagement data to spot gaps and recommend action
- Work with sales to generate and nurture qualified leads, and build campaign assets that help them convert
- Brief creative, digital and content teams, plus external agencies and suppliers
- Report clearly to stakeholders, with recommendations rather than just numbers
- Contribute to portfolio planning, product positioning and new revenue ideas
Growing the audience
- Work with audience development, data and sales teams to identify and grow target audiences
- Support database growth and lead generation campaigns
- Improve audience quality, retention and engagement
- Find opportunities in new sectors, geographies and customer segments
What you’ll bring
- At least two years’ marketing experience in B2B events
- A track record of results-focused campaigns, with a strong grasp of delegate acquisition and lead generation
- Commercial instinct: you connect marketing activity to registrations, revenue and audience quality
- Confidence using data and campaign insight to make decisions
- Experience across email, web, paid media, social and content-led campaigns
- Strong copywriting and editing, able to make complex propositions clear and persuasive
- Sound project management across multiple campaigns, deadlines and stakeholders
- Working knowledge of Canva and experience editing and producing video
- High attention to detail and a proactive approach to delivery
About you
You’re ambitious, curious and commercially minded. You ask the right questions, challenge assumptions and look for better ways to improve performance. You’re comfortable taking ownership and working at pace, while staying collaborative and focused on the audience.
Why apply
You’ll have real ownership, international scope and a visible impact on audience growth and commercial performance. The team is collaborative, and you’ll have room to influence campaign direction, build relationships across the business and develop your expertise.
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