Brand Communications Associate, EMEA – London, United Kingdom
Position Overview
Ref #
W184331
State/Region
London
Department
Marketing
Location
United Kingdom
City
London
COMPANY DESCRIPTION
Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren’s reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company’s brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world’s most widely recognized families of consumer brands. At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.
POSITION OVERVIEW
Supporting PR Activities across EMEA in a pivotal role that enables flow of communication across EMEA PR and with NA corporate office. 6 – month Fixed Term Contract
ESSENTIAL DUTIES & RESPONSIBILITIES
- Focus
- News monitoring
- Analysis / reporting on all PR activations
- Managing recaps
- Coordinating show lists with local teams
- Coordinating sample and seeding orders
- Competitor & industry Research
- Budget Coordination
- Key Responsibilities
- Supporting EMEA teams on all activations from local events to content creation and global brand campaigns
- Coordinating EMEA PR Calendar
- Competitor & Industry Research
- Co-ordinating recaps, reports and presentations for senior management
- Daily news consolidated for the region and sent to NY Corp team featuring RL news and editorial, as well as competitor and industry news
- Coordinating weekly and monthly editorial reports
- Coordination of show and Major event lists
- Sharing Key editorial on Internal platforms RL News and Workplace
- Working with buying/merch teams and marketing to identify key seasonal product pushes
- Managing all sample and seeding orders for EMEA across all brands
- Identifying new opportunities, ideas and platforms to be utilized in the region
- Managing store opening calendar
- Provide assets/press kits to teams including seasonal lines, new initiatives/product pushes, and image assets
- PO Tracker & Budget Coordination
EXPERIENCE, SKILLS & KNOWLEDGE
Required Skills Team player with great interpersonal skills
Highly organized and experienced multi-tasker used to working within a fast paced environment
Excellent written skills
Data-Driven communications approach
Analytical and research driven
Highly proficient on PPT and Excel
Experience within a luxury / fashion brand or within a PR agency
…