An opportunity for a commercially minded B2B marketer to own marketing and lead generation at a growing food ingredients business. This is a hands-on, results-driven role where HubSpot and AI tools sit at the centre of how you work, turning interest into qualified leads for the sales team.Growth Marketing ExecutiveLocation: Coalville£30,000 – £35,000 per annum + Excellent BenefitsFull-time, PermanentHours: 40 hours per week (30 minutes unpaid lunch)Please note: you must be authorised to work in the UK.About UsThe BakeRite Company is an experienced importer, stockist and distributor of healthy, natural and free-from ingredients for the specialist bakery and food and drink markets. We are a stable, family-owned business with open communication, accessible leadership and a collaborative team culture.About the RoleReporting to the Sales & Marketing Manager, you will drive BakeRite’s marketing and lead generation, working closely with Sales, NPD and senior management. The aim is a strong, consistent BakeRite brand and a steady flow of the right leads, with marketing measured by the results it delivers. This role is office-based in Coalville.Key responsibilitiesPlan and deliver marketing campaigns on time and within budget, and act as guardian of the BakeRite brandBuild target account lists in HubSpot, set up lead scoring and routing, and qualify website enquiries before handing them to SalesCreate landing pages, gated content and targeted email campaigns, and lead our move of email marketing into HubSpotManage the website, SEO and LinkedIn, including a weekly post and a monthly market updateUse Claude and other AI tools daily to build repeatable workflows that research markets and accounts, draft content and automate routine tasksKeep HubSpot data clean and report monthly on leads, conversion and campaign resultsProduce sales collateral, including the company presentation, product sheets and the annual brochure and catalogue, and organise trade shows, client visits and sample packsAbout YouSkills and experience2–3 years’ B2B marketing experienceHands-on HubSpot (or similar CRM and email platform) experiencePractical use of generative AI tools such as Claude, ChatGPT or Copilot at work, with examples you can show usWebsite CMS, SEO and LinkedIn experience, with working knowledge of UK GDPR and PECR as they apply to marketingExcellent written English, with strong copywriting and proofreading skillsStrong analytical skills and confidence with data, Excel and reportingWell organised, with experience planning events, visits or similar logisticsDesirableFood, ingredients, bakery, FMCG or B2B manufacturing experienceHubSpot Academy certificationsExperience building AI-driven workflows (Claude projects and skills, Zapier, Make)Canva and/or Adobe skills, plus photography and videoA marketing degree or CIM qualificationFull UK driving licenceBenefitsCompetitive remuneration package, enhanced pension contributions and enhanced sick pay scheme20 days holiday plus your birthday off, plus bank holidays (29 days per annum)Additional holiday entitlement for long serviceAccess to company-funded private medical insurance for you and your familyFree breakfast and lunch, with soft drinks, tea and coffee available all dayFunded opportunities for ongoing training and professional developmentModern Coalville office with free on-site parking and EV chargingHow to ApplyIf you have the skills and experience required for this Growth Marketing Executive position based in Coalville, click “apply” today and
check your inbox for an email providing more information
on how to tailor your application and provide a cover letter or any supporting documents.No agencies please.Other suitable skills and experience include:
Growth Marketing Executive, Marketing Executive, B2B Marketing Executive, Digital Marketing Executive, Lead Generation Executive, Content Marketing Executive, Marketing Officer or Marketing Coordinator.
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