Senior CRM ExecutiveLocation:
Liverpool (Speke) – Full time, office basedContract:
Full time, permanentWe’re working with a fast-growing outdoor and performance sportswear brand, born and headquartered in Liverpool, now recognised across the UK and increasingly overseas. The brand sits at the intersection of sportswear and streetwear, built for athletes and adventurers, and has grown rapidly through a loyal online community, standout retail partnerships and its own bricks and mortar presence. It’s a business that’s scaled fast without losing its founder-led, close-knit culture, and this is a great opportunity to join a CRM function playing a central role in that growth.They’re now looking for a CRM Executive or Senior CRM Executive to join the CRM and Retention team, reporting into the CRM & Retention Lead. You’ll help deliver the CRM and retention strategy across email, SMS, app push and loyalty; a hands-on role blending campaign delivery, customer journey optimisation and performance analysis.What you’ll be doing:Owning campaign delivery
end to end across email, SMS and app push, from briefing and building through to proofing, audience selection and schedulingSupporting key trading moments , product launches and promotions, working closely with Marketing, Ecommerce and CreativeWorking across UK and international markets , including coordinating translated contentBuilding customer segments
using behavioural, transactional and engagement dataBuilding and optimising automated journeys
within KlaviyoSupporting loyalty and retention initiatives
more broadlyAnalysing campaign and journey performance , supporting testing and identifying opportunities for improvementKeeping an eye on competitor and industry activity
to bring fresh ideas to the tableWhat we’re looking for:1-2 years’ hands-on CRM, retention or email marketing experience , including building and scheduling campaigns within a CRM platform or ESP (Klaviyo experience highly desirable)Experience building and optimising automated journeys , segmentation and personalised commsExposure to
SMS, app push or loyalty communications
would be beneficialConfidence analysing performance data
and turning insight into commercially focused recommendationsExcellent attention to detail , with strong proofing and QA skillsHighly organised and proactive , comfortable managing multiple deadlines independently and working across teamsBackground in
fashion, sportswear, retail or ecommerce
would be beneficialWhat’s on offer:Full time, permanent role, 100% office basedCompetitive salary, dependent on experience25 days holiday plus your birthday off and 8 bank holidays40% staff discount onlineOnsite parking, including EV charging pointsSliding scale annual company bonus schemeDeath in Service paying 4x annual salaryAs an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.Forward Role is operating as an employment agency.
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