Agency – Pharma Client
London – occasional days in the office
This is an opportunity to shape the future of digital personalisation for a major organisation operating in a highly regulated environment. Working as part of a specialist consultancy engagement, you will assess the current marketing technology ecosystem, validate improvement opportunities, and help design a scalable approach to identity, activation, and personalisation.
The Company
They are a globally recognised organisation with a significant digital footprint and a strong focus on delivering tailored online experiences to authenticated users. Following a recent audit of their customer data and personalisation capabilities, they are investing in a strategic discovery and design programme. The objective is to establish a clear roadmap for improving data quality, identity resolution, and personalisation activation across their digital ecosystem.
The Role and Deliverables
- Review how Salesforce Marketing Cloud Personalisation, Salesforce Data Cloud, Tealium and web analytics platforms currently interact and exchange data.
- Assess data capture across known and anonymous users, identifying gaps and inconsistencies in the existing approach.
- Evaluate identity stitching, data ingestion processes, and customer profile creation across platforms.
- Identify where website data, personalisation platforms, and customer data environments diverge.
- Define the data layer, identity, and activation requirements needed to support scalable personalisation.
- Produce clear technical requirements and recommendations for implementation by the client’s internal technology teams.
Your Skills & Experience
- Strong hands-on experience with Salesforce Marketing Cloud Personalisation.
- Strong understanding of Salesforce Data Cloud and customer data architecture.
- Experience assessing data flows, identity resolution, and profile unification processes.
- Knowledge of web analytics and tag management platforms, particularly Adobe Analytics and Tealium.
- Ability to translate complex technical findings into practical implementation requirements.
- Experience working within regulated industries, with pharmaceutical or healthcare experience highly desirable.
- Comfortable operating independently, conducting technical discovery, and engaging senior stakeholders.
Salesforce Marketing Cloud Personalisation / Salesforce Data Cloud / Identity Resolution / Customer Data Platforms (CDP) / Tealium / Adobe Analytics / Personalisation Strategy / Data Layer Architecture
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