We’re recruiting on behalf of a market-leading manufacturer with a strong reputation across the agricultural and equine sectors. Following continued growth, they’re seeking an ambitious Area Sales Manager to manage and develop an established territory across the South of England, driving sales growth and strengthening relationships with key industry customers.
This is a field-based role designed for a proactive sales professional who enjoys working directly with farmers, equine businesses, merchants, distributors, and rural trade customers. You’ll build long-term partnerships, identify commercial opportunities, and act as a trusted advisor within your region.
What’s in it for you?
• Well-established territory with significant scope for further growth • A balanced role combining account management and new business development • Opportunity to represent respected products within the agricultural and equine markets • Supportive and forward-thinking business with long-term career prospects • Competitive salary, bonus structure, and company vehicle
What you’ll be doing
• Developing and strengthening relationships with existing customers and key accounts • Identifying and securing new business opportunities across your territory • Working closely with agricultural merchants, distributors, rural retailers, and end users • Managing customer activity, sales forecasts, and pipeline through CRM systems • Providing valuable market intelligence and customer feedback to support business growth • Representing the business at agricultural shows, trade events, equine exhibitions, and industry open days
Who we’re looking for
You may already be working as an Area Sales Manager, Territory Manager, Regional Sales Executive, or Account Manager, looking to further your career within the agricultural and equine sectors.
We’re also keen to hear from candidates currently working within agricultural merchants, country stores, feed suppliers, equine retailers, or wider agri-trade businesses who have strong industry knowledge, commercial awareness, and a passion for customer relationships, and are looking to transition into a field-based sales role.
We’re particularly interested in people who can demonstrate:
• Proven experience in B2B sales or customer-facing roles within the agricultural trade sector • A strong track record of growing accounts, driving sales, or building long-term customer relationships • Agricultural, equine, livestock, animal health, feed, machinery, or wider rural sector knowledge • Experience working within an agricultural merchant, country store, feed business, machinery dealership, or similar agri-trade environment would be highly advantageous • The ability to build credibility and lasting relationships with farmers, contractors, merchants, distributors, and equine businesses • Commercial awareness with a proactive approach to identifying and converting new business opportunities • Excellent organisation, territory planning, and self-management skills
The ideal candidate will be based in, Gloucestershire, Wiltshire, Somerset, or Dorset, although candidates from other South West locations will also be considered.
Interested?
If you’re passionate about agriculture, equine industries, and building strong commercial relationships, this is an excellent opportunity to join a respected business where you’ll have genuine influence, autonomy, and the opportunity to grow a successful territory.
Whether you’re an experienced field sales professional or an ambitious individual from an agricultural merchant, country store, feed, machinery, or equine retail background looking to take the next step in your career, we’d love to hear from you.
For a confidential discussion and further details, please get in touch.
How to apply
For more information and an informal confidential discussion please call Chelsea Edwards on: or e-mail your CV and covering letter to . Thank you.
De Lacy Executive Recruitment will upload your CV to our database and retain some data about you in order to process your application.
More information about our processing activities can be found at .
Please be assured that all contact is treated in complete confidence and your details will not be passed to a third party without your prior permission. Please note that this advertisement is not a job description and you should satisfy yourself about the full details at interview.
De Lacy Executive Recruitment is an Approved member of the Recruitment and Employment Confederation, which promotes high standards in recruitment practice, and is registered with the Information Commissioners Office. De Lacy Executive Recruitment complies with all relevant data protection legislation.
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