Senior Social Commerce Strategist (Permanent)

Company: VML
Apply for the Senior Social Commerce Strategist (Permanent)
Location: London
Job Description:

Overview

Senior Social Commerce Manager is responsible for shaping and executing social media strategies with a commerce focus, unifying paid and organic efforts to drive measurable results for clients. You’ll collaborate with editorial, creative, and marketing teams to deliver platform-specific content that enhances online shopper experiences. The role centers on TikTok Shop and broader social strategies, delivering leadership, insight, and innovation. This is a cross-functional, client-facing opportunity within a global social commerce team.

Pay / Benefits

  • discretionary bonus scheme
  • training opportunities
  • competitive pension
  • medical insurance
  • life assurance
  • social events

Responsibilities

  • Develop and implement social media strategies aligned to client objectives and measurable outcomes
  • Integrate paid and organic social efforts to maximize reach, engagement, and conversions
  • Collaborate with editorial, creative, and marketing teams on content strategies that engage audiences
  • Maintain deep platform knowledge and apply trends to create innovative strategies
  • Build and maintain strong client relationships with strategic guidance on social best practices
  • Digest briefs, respond quickly, and ensure alignment with client goals, on time and within budget
  • Monitor, analyze, and report social performance to clients and internal stakeholders
  • Lead social media projects from inception to completion with high quality and budget discipline
  • Present strategic thinking and creative solutions to clients, including senior executives
  • Stay ahead of trends and proactively identify opportunities for innovation and improvement
  • Collaborate with internal teams to ensure social strategies are integrated with overall marketing efforts
  • Willingness to work at client locations as needed

Key requirements

  • Experience in a social strategist role on brand or agency side
  • Hands-on, proactive approach with ability to work in a fast-paced environment
  • Strong presentation and communication skills
  • Degree qualified in Marketing, Advertising, Digital Marketing, Communications, or Business (ideal)
  • Proven ability to digest and respond to briefs quickly
  • Experience with global brands and leading projects
  • Experience in consumer packaged goods (CPG) or related industry desirable
  • Talented, enthusiastic, focused and professional
  • Strong attention to design fundamentals
  • Positive, outgoing, pragmatic problem-solver
  • Experience with Meta, TikTok Shop
  • Social listening tools and analytics platforms (e.g., Sprinklr, Brandwatch, NetBase Quid, Google Analytics, Adobe Analytics)
  • Social media advertising platforms (e.g., Facebook Ads Manager, Twitter Ads, LinkedIn Campaign Manager)

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Posted: November 1st, 2026