Senior Brand & Creative Designer

Company: Sony Interactive Entertainment America
Apply for the Senior Brand & Creative Designer
Location: London
Job Description:

Overview

In this Senior Creative role, you combine craft with strategic thinking to shape big ideas early in the process. You collaborate across design, copy, motion, and agency partners to craft bold, emotionally engaging work that aligns with PlayStation’s brand. You’ll influence creative direction and present compelling narratives to diverse stakeholders. This role offers growth beyond execution, contributing to thinking as well as output, within a culture that values culture and entertainment leadership.

Pay / Benefits

  • Hybrid working
  • Discretionary bonus opportunity
  • Private Medical Insurance
  • Dental Scheme
  • 25 days holiday per year
  • On Site Gym/fitness facilities? (On Site Gym) and Shower facilities? check exact phrasing: On Site Gym; Subsidised Café; Free soft drinks; On site bar; Access to cycle garage and showers

Responsibilities

  • Turn briefs into opportunities by reshaping and strengthening the core idea
  • Identify customer insights and define positioning and direction before design begins
  • Collaborate with designers, writers and creatives to develop bold, on-brand work
  • Create decks and narratives that sell the idea and generate desire
  • Present creative work clearly and confidently to varied audiences
  • Raise the bar by introducing frameworks, tools, and coaching to improve thinking and communication
  • Work across design, copy, motion and agency partners to ensure integrated output
  • Contribute to creative thinking and its translation into outstanding design
  • Influence early-stage creative direction and storytelling
  • Maintain focus on making PlayStation culturally relevant and emotionally engaging

Key requirements

  • 8+ years’ experience in agency or in-house creative environment
  • Strong portfolio showing concept development and execution
  • Ability to own ideas beyond execution
  • Instinct for what makes work emotionally resonate
  • Experience contributing to creative thinking and delivering design
  • Natural storytelling talents for clear, concise, persuasive communication
  • Confidence in building and delivering high-impact decks and presentations
  • Comfort working across disciplines: design, copy, motion, and beyond
  • Collaborative, ego-free mindset with drive to improve the work
  • Curiosity about culture, trends, and how younger audiences engage with brands
  • collaborative
  • storytelling
  • clear communication
  • design
  • copy
  • motion

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Posted: November 1st, 2026