Events Marketing Manager – B2B Events / Conferences – London

Overview

In this role you will own the marketing strategy for a portfolio of high-profile B2B conferences in London, driving paid attendance and building a thriving delegate community. You will work with cross-functional teams to position premium events in competitive markets and convert awareness into ticket sales. This is a fast-paced, commercially minded opportunity to shape campaigns and deliver measurable commercial results. You will engage senior stakeholders and lead a holistic, data-driven marketing agenda that grows the events’ impact.

Pay / Benefits

• Hybrid working (3 days in office, 2 days at home)
• Salary up to 55k with 10% bonus
• Strong benefits

Responsibilities

• Own the marketing plan and execute end-to-end multi-channel strategies aligned to commercial targets
• Drive paid attendance by leading integrated campaigns across digital, PR, email, content, and partnerships
• Craft messaging frameworks and value propositions for the target audiences
• Steward the event brand across digital, print, social, and onsite touchpoints
• Track KPIs, analyze results with dashboards, and optimize campaigns in real time
• Build a 365-day engagement strategy to grow the Global Leaders Forum community
• Manage the budget for maximum ROI and keep stakeholders informed
• Collaborate with event production, sales, finance, operations, and external agencies to deliver seamless outcomes

Key requirements

• 4+ years of marketing experience with a track record of driving paid attendance at large-scale B2B events (1000+ attendees)
• Strategic thinker with ability to develop differentiated positioning and go-to-market strategies
• Confident communicator with strong written and verbal skills, comfortable presenting to senior stakeholders
• Highly data-literate with ability to translate metrics into action
• Experience managing integrated campaigns and juggling multiple projects in a fast-paced environment
• Hands-on with digital marketing platforms, CRM systems (Marketo is a bonus), social media, and marketing automation tools
• Genuine love of live events and deep understanding of what makes them special

• strong communication
• stakeholder management
• data-driven decision making
• digital marketing platforms
• CRM systems
• social media advertising

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