Consultant, Digital Marketing

Overview

In this role you drive digital and content marketing to raise awareness, deepen engagement, and grow demand for Travelers’ products. You will work within Marketing to support cross-channel campaigns across social, email, and paid media, collaborating with analytics, creative, and field teams. You’ll optimize campaigns through data insights, deploy marketing programs, and coach social selling efforts to empower field sales. This position offers a hybrid work arrangement in Europe and a chance to contribute to top-tier digital marketing practices within a renowned insurer.

Pay / Benefits

• Private medical insurance
• Pension plan with company contribution
• Holiday entitlement (min 25 days, up to 35)
• Wellness programme including mental health resources
• Volunteer encouragement and charity matching
• Hybrid work arrangement in Europe

Responsibilities

• Plan and execute digital marketing strategies across social, email, and paid channels to raise awareness and engagement
• Develop and optimize campaigns using KPIs and performance insights to support business objectives
• Coordinate trafficking, tracking, approvals, and testing for campaigns across tools and vendors
• Research and implement optimization strategies for paid media, audience targeting, and content alignment
• Plan and publish organic and paid social content, including performance analysis and strategy testing
• Share audience insights with email marketing to inform segmentation and messaging
• Support social selling programs, including training on LinkedIn Sales Navigator and alignment with Salesforce and Seismic initiatives
• Leverage marketing technology (e.g., Salesforce Marketing Cloud, LiveRamp) and act as a secondary liaison to external vendors
• Participate in projects to establish best practices in digital marketing across the company
• Perform other duties as assigned

Key requirements

• Experience in digital marketing, preferably in the specified area
• Experience reporting on campaign results with analytical and creative teams
• Experience with marketing technology and data
• Verbal and written communication skills
• Time and project management skills
• For email: Salesforce Marketing Cloud experience (preferred)
• For social media: experience managing organic and/or paid campaigns (preferred)
• For social selling: LinkedIn Sales Navigator experience (preferred)

• Reliable and collaborative
• Cross-functional teamwork
• Analytical mindset
• Social media advertising (paid and organic)
• Email marketing and lifecycle campaigns
• Campaign analytics and optimization

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