Digital Personalisation Specialist

Overview

As a Personalisation Specialist, you will steer the digital roadmap to optimise the user journey and tailor experiences across sites. You’ll translate data insights into actionable personalisation strategies, driving customer-first outcomes and contributing to group digital KPIs. The role involves mapping and executing the personalisation roadmap, managing 3rd party tools, and validating tactics through AB testing. You’ll collaborate with CRM and marketing to deliver consistent, personalised messaging and content. This is an opportunity to shape Frasers Group’s digital experience at scale.

Pay / Benefits

• Frasers Champion
• Retail Reconnect
• Fearless 1200
• Frasers Fit
• Retail Trust

Responsibilities

• Map and execute the personalisation roadmap using data insights
• Optimise 3rd party tools and manage vendor relationships
• Create and monitor on-site recommendation strategies
• Implement and manage personalisation tools to boost engagement and conversion
• Build and analyse AB tests to validate hypotheses
• Collaborate with CRM and marketing for consistent personalised messaging
• Develop personalised content based on user behavior and preferences
• Analyse on-site user behavior to identify pain points and journey improvements
• Monitor competitor activities for trends and opportunities
• Segment customers by behavior, preferences, and demographics to tailor efforts

Key requirements

• Proven experience in a digital optimisation, product management, or analytics role
• Experience reviewing on-site customer experience and personalisation/recommendations
• Experience with on-site personalised content and recommendations
• Experience using analytical tools (GA and ContentSquare)
• Experience managing day-to-day relationships with third-party tools
• Understanding of personalised algorithms and their impact on the customer journey

• Collaborative mindset
• Data-driven decision making
• Cross-functional communication
• GA
• ContentSquare
• AB testing

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