Director of Marketing and Engagement

Overview

As Director of Marketing and Engagement, you will lead a data-led marketing function to drive student recruitment and elevate the university’s global reputation. You’ll manage a multidisciplinary team, oversee a substantial budget, and shape global brand and recruitment campaigns across the full marketing mix. A key focus is delivering the CRM programme with robust measurement and ROI, while refreshing social and content strategies to align with brand positioning. You will work closely with faculties and leaders to deliver measurable results and foster an inclusive, innovative culture.

Pay / Benefits

• hybrid working arrangement
• 36.25 hours per week
• generous holiday entitlement 30 days plus bank holidays and closure days
• staff development and career progression
• fitness and health facilities
• staff discounts and travel schemes

Responsibilities

• Lead a ~30-person marketing, engagement, social media and content team
• Drive global brand and recruitment campaigns across digital, social, search, email and engagement platforms
• Oversee CRM programme, campaign measurement, ROI analysis and performance capabilities
• Develop refreshed social and content strategy aligned to brand positioning
• Collaborate with faculties, academic leaders and market insight to deliver data-informed campaigns
• Manage a ~£3 million budget and report to Chief Communications and Marketing Officer

Key requirements

• Significant senior leadership experience
• Extensive knowledge of marketing strategy, digital marketing, social media and content marketing
• Proven ability to deliver large-scale campaigns with measurable outcomes
• Excellent stakeholder management and ability to influence senior leaders
• Strong analytical and commercial acumen with data-driven decision making

• stakeholder management
• collaboration
• data-informed decision making
• digital marketing
• social media
• content marketing

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