Sales Strategy and Program Lead, Parts and Accessories

Overview

In this role you will develop and drive dealer-facing growth programs for Parts & Accessories across the EMEA Harley‑Davidson network. You will partner with field teams, marketing, product, and HDU to boost inventory investment, improve attachment and customization sales, and enhance dealer profitability. You’ll lead events, training, and sales enablement initiatives, using data-driven insights to optimize performance. This is a cross-functional, impact-oriented role with a clear line of sight to retail growth and dealer success.

Pay / Benefits

• annual bonus programs
• employee discounts on motorcycles and related products
• inclusive compensation package
• flexible hybrid role
• opportunity to influence across EMEA markets

Responsibilities

• Design and execute dealer-facing P&A growth programs
• Drive initiatives to increase dealer inventory and merchandising investment
• Collaborate with Field Sales Managers to lift attachment rates and customization sales
• Utilize inventory management and coverage programs where applicable
• Plan and manage P&A spaces at major consumer events
• Create event content, presentations, and support materials
• Support pre-accessorization, digital selling tools, and attachment-rate strategies
• Coordinate with HDU on curriculum and training initiatives
• Track adoption, inventory investments, attachment rates, and sales growth
• Lead cross-functional initiatives across Sales, Marketing, Order Management, Sales Planning, HDU, and Dealer Operations
• Influence decisions with data-driven insights
• Measure, report and share learnings to drive continuous improvement across markets

Key requirements

• 5+ years of related experience
• Experience in a vehicle dealership or OEM service/parts operation preferred
• Strong verbal and written communication; effective presentations to motivate dealers
• Project management experience with multiple priorities
• Proficiency in Microsoft Excel, Word, PowerPoint, Outlook
• Fluency in English; additional regional languages advantageous

• communication and presentation skills
• cross-functional collaboration
• analytical mindset
• Microsoft Excel
• Microsoft Word
• Microsoft PowerPoint

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