Digital Visibility and Performance Marketing Specialist

Overview

In this global role, you will drive Arup’s paid media, SEO and digital visibility to broaden reach and impact of campaigns and priority content. You’ll collaborate across markets and functions to align media, content and discovery efforts. You’ll tackle AI-enabled search and audience targeting to improve performance, with a strong emphasis on data-driven insights and cross-functional partnership. This position offers scope to shape how Arup is found and engaged worldwide.

Pay / Benefits

• competitive pay
• health and wellbeing benefits
• learning opportunities
• profit share
• private medical insurance
• flexible benefits

Responsibilities

• Plan, manage and optimise campaigns across LinkedIn, Google Ads, social, search and display channels
• Advise on audience targeting, segmentation, channel selection, budgets and campaign optimisation
• Identify opportunities to amplify strategic campaigns, thought leadership, events, recruitment activity and business priorities
• Conduct keyword research and support SEO, paid acquisition and digital discovery across key markets
• Help align paid media, organic search and content marketing to create effective audience journeys
• Support emerging digital visibility initiatives, including AI-enabled search, AEO and GEO
• Develop and guide advertising copy and creative assets, including localisation for different markets
• Turn campaign and performance data into clear insights and practical recommendations
• Collaborate with content, design, marketing technology, web, agency and platform partners

Key requirements

• Experience delivering and optimising digital advertising campaigns across platforms such as LinkedIn Campaign Manager and Google Ads
• Understanding of SEO, keyword strategy and digital discovery
• Experience managing campaign budgets, suppliers and performance against KPIs
• Knowledge of how paid media, SEO, content, analytics, CRM and martech work together
• Strong communication and stakeholder management, ideally in global or matrix organisations
• Ability to manage multiple campaigns and priorities across different markets
• Commercial awareness and understanding of how digital marketing supports reputation, business development, recruitment and growth
• Curiosity about AI, search, audience behaviour and marketing technology
• Experience in B2B, professional services, consulting, engineering or built environment is advantageous
• Experience with tools: LinkedIn Campaign Manager, Google Ads, Meta Ads Manager, GA4, SEMrush, Looker Studio, Sprout Social, Marketo, CRM platforms, Adobe Creative Suite, Optimizely
• A relevant marketing, communications or digital qualification is desirable, though equivalent practical experience welcomed

• Strong communication
• Stakeholder management
• Analytical mindset
• LinkedIn Campaign Manager
• Google Ads
• Meta Ads Manager

…