Hybrid Lead Business Analyst – Ecommerce & DTC Strategy

Sony Interactive Entertainment (PlayStation) is seeking a Lead/Staff Business Analyst to shape the future of Direct-to-Consumer businesses, PlayStation Store, and PlayStation Direct. You will translate business needs into testable requirements for Product, Engineering, Analytics and Data Science, guiding cross-functional teams through design and delivery.

You’ll align senior stakeholders, evaluate trade-offs, and help redefine operating models to enable scalable tooling and automation across

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