EU Digital Content & CRM Business Partner
Location:
Berkshire, UK (Hybrid: ~1 day every 1–2 weeks in office + flexible working & occasional European travel)
Sector:
Global Specialty Healthcare / Pharmaceutical
The Opportunity: Drive Digital & CRM Innovation Across Europe
Are you an ambitious CRM specialist looking to step into a high-visibility, European strategic leadership role? A leading, innovation-driven global healthcare business with a rich international heritage is seeking an EU Digital Content & CRM Business Partner to spearhead their commercial digital enablement strategy.
Strategic Role Purpose & Impact
As the commercial business owner for Veeva Vault CRM, you will bridge European marketing, medical, and market access strategies with platform capabilities, digital agency partners, and local country teams.
You will elevate the CRM function from operational maintenance to strategic business enablement, driving user adoption, elevating content quality across European markets.
Key Responsibilities & Priority Initiatives
- Strategic CRM Governance & Roadmap: Lead the European business roadmap for Veeva Vault CRM, managing platform enhancement releases, system governance, and vendor SLAs with the external Veeva EAM support team.
- AI Innovation Deployment: Drive the European rollout of AI capabilities within Veeva Vault CRM, partnering with senior leadership and multi-country affiliate pilot groups.
- Digital Content Quality & Optimization: Transform content standards across Europe, shifting affiliates away from long, low-engagement assets toward high-impact, customer-centric digital campaigns. Manage the European digital agency partner and streamline PromoMats asset workflows.
- Leadership & Stakeholder Influence: Exercise “leadership without authority” to align and influence affiliate CRM leads across European markets. Line-manage and mentor the dedicated EU CRM Enablement & Operations Manager, fostering their professional growth and career development.
- Next-Gen Capability Building: Oversee the upcoming deployment of a multi-language online training platform designed to streamline onboarding and software adoption across all European affiliate teams.
Candidate Profile & Key Experience
- CRM Expertise in Pharma/Healthcare: 5+ years of hands-on CRM experience within the pharmaceutical or healthcare sector, with essential expertise in Veeva Vault CRM (or Veeva CRM) and familiarity with PromoMats and GxP compliance environments.
- People Leadership & Coaching: Proven direct line management experience or a strong track record of coaching and mentoring team members.
- Strategic Vision + Hands-On Mindset: A proactive, “roll-up-your-sleeves” attitude combined with the ability to foresee technology roadmaps and drive long-term business adoption.
- Matrix Influence & Assertiveness: Exceptional communication and presentation skills, with the confidence to influence senior cross-functional leaders (Commercial, Medical, Market Access) and steer country teams effectively.
#J-18808-Ljbffr…