Marketing Manager

Overview

In this 1-year fixed-term role, you will partner with the Senior Marketing Manager to architect and run integrated campaigns across UK & Ireland, driving performance and measurable value for the business. You’ll collaborate with Sales and cross-functional teams to shape marketing strategy and deliver ROI-focused initiatives. The position offers scope to influence growth through multi-channel campaigns while managing resources and external partners. A strong data-driven mindset and cross-organisational impact make this an opportunity to scale marketing outcomes in a dynamic B2B environment.

Pay / Benefits

• competitive salary
• bonus
• 25 days holiday
• life insurance
• up to 7% pension
• comprehensive benefits package

Responsibilities

• Lead end-to-end marketing campaigns aligned with business goals
• Coordinate with Sales to optimize campaign performance and ROI
• Create and publish multi-channel marketing materials
• Plan and execute promotional campaigns leveraging internal and external resources
• Maintain speed and precision in campaign delivery
• Oversee campaign planning across UK & Ireland segments
• Ensure adherence to organisational processes and stakeholder expectations
• Manage shared services, agencies, and suppliers to deliver high-quality outputs
• Develop integrated campaigns with clear ROI to support strategic objectives
• Champion data-driven marketing and measurable outcomes
• Monitor campaign effectiveness with Sales Excellence team
• Manage a portion of the annual marketing budget and ensure value delivery
• Refine strategies based on performance insights to improve impact
• Build relationships with internal stakeholders (Product, Sales, Finance, Operations)
• Represent Marketing in cross-functional initiatives and partnerships with Caterpillar and external agencies

Key requirements

• Minimum 3 years’ experience in a marketing role with proven campaign delivery at pace
• Demonstrated ability to manage multiple projects and priorities
• Desirable: CIM Professional Diploma, Marketing degree or equivalent
• Desirable: B2B marketing experience in Heavy Plant, Construction, or Power
• Desirable: Experience in mid-sized or large multinational organisations with multi-channel marketing

• Delivery focus
• Agency management
• Team collaboration
• ROI-focused campaign planning
• Budget management
• Agency coordination and SLA adherence

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