Marketing Content Specialist

We are seeking an experienced Senior Content Marketing Specialist for our client, a leading European manufacturing and service company based in the Ellesmere Port area. This hands on operational role will interface regularly with the International Marketing team, and locally with a Senior Marketing Executive. The role has a strong focus on performance led digital marketing, driving brand awareness, lead generation and customer acquisition, while ensuring marketing investment delivers measurable ROI.

About the job

What You’ll Get

• Up to £43k basic
• 25 days annual leave + Bank Holidays
• Company pension scheme
• Company laptop and phone
• Own and deliver the digital channel planning
• Act as the internal digital subject-matter expert
• Identify opportunities for selective non-digital marketing activity
• Manage performance through hands on operational marketing activity
• Drive continuous optimisation of lead generation
• Monitor campaign effectiveness and adjust investment to maximise ROI
• Continuously improve the end-to-end digital customer journey
• Own digital reporting and performance dashboards
• Analyse customer behaviour and campaign performance
• Collaborate with international teams to localise content effectively for IE and UK markets
• Manage relationships with external digital agencies and technology partners
• Set clear KPIs, evaluate agency performance and drive continuous improvement
• Work cross-functionally with Sales, Engineering, Customer Care, IT and Finance
• Ensure alignment between local and international marketing strategies

Skills & Experience Required

• 3+ years’ experience in a digital / content marketing role
• Proven experience managing PPC and paid social campaigns with measurable ROI
• Experience managing agencies and external partners
• Strong understanding of analytics platforms (GA4, Looker Studio or similar)
• Familiar with CRM systems – Hubspot experience advantageous
• Commercially minded with strong performance focus

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