Sales Manager – Generators

We are seeking a motivated and experienced Sales Manager – Generators to drive generator sales for AVK-SEG. Based in London, the role will focus on expanding market share, building long-term client relationships and delivering tailored standby and prime power generator solutions for mission-critical sectors. AVK-SEG’s core focus is the data centre market, and the successful candidate will bring a strong track record in technical sales of generator systems to data centre operators, consultants, contractors and other key stakeholders.

Key Objectives

• Develop and deliver the sales strategy for AVK-SEG’s generator portfolio.
• Identify and convert generator opportunities within AVK’s existing and prospective client base.
• Build relationships with data centre operators, consultants, contractors and channel partners.
• Work with engineering and estimating teams to develop compliant, competitive generator solutions.
• Develop high-quality technical and commercial proposals for client review.
• Execute effective sales plans to achieve revenue, margin and order intake targets.
• Create and maintain a strong pipeline of qualified opportunities for sustainable growth.
• Promote AVK-SEG’s generator capabilities across the wider AVK business.
• Represent AVK-SEG at client meetings, industry events and relevant networking forums.
• Develop and execute a generator sales strategy aligned with AVK-SEG’s growth plans.
• Grow revenue, gross margin and market presence across London, the UK and agreed international markets.
• Identify, qualify, pursue and convert opportunities with end users, consultants, contractors and partners.
• Manage the complete sales cycle from lead generation and solution development through quotation, negotiation and contract close.
• Build and maintain strong relationships with data centre operators, facility managers, consulting engineers, main contractors and electrical contractors.
• Lead client visits, presentations and technical discussions to understand power requirements and position the most suitable generator solution.
• Collaborate with engineering, estimating and operations teams to develop compliant, cost-effective generator packages and associated balance-of-plant solutions.
• Review customer specifications, coordinate bid responses and ensure quotations accurately reflect scope, programme, risk and commercial requirements.
• Work with Legal and Commercial teams to negotiate contract terms and secure favourable outcomes for AVK-SEG and its clients.
• Support tender submissions, value engineering, proposal development and contract handover.
• Monitor generator market trends, competitor activity, regulatory changes, customer investment plans and emerging technologies.
• Maintain accurate and timely records in Salesforce, including opportunity stages, activities, sales forecasts and pipeline updates.
• Work closely with project management, engineering, operations, commissioning and after-sales teams to ensure a seamless handover, successful delivery and high levels of customer satisfaction.
• Provide regular sales forecasts, pipeline reviews and strategic market insight to senior leadership

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