We are partnered with a leading higher education institution looking for an experienced
CRM Manager
to drive their student recruitment and engagement campaigns.Location:
London / Hybrid- 3 Days onsite a weekType:
Contract (Inside IR35) – Up to 4 monthsCore Stack:
Salesforce Marketing Cloud (Email Studio, Journey Builder, Content Builder, Automation Studio), Sales Cloud, Twilio
Key Responsibilities
CRM Strategy & Roadmap:
Own the strategic direction, governance, and continuous optimisation of CRM communications across the student recruitment lifecycle.
Campaign Execution:
Design and deliver multi-channel campaigns using Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio) and SMS via Twilio.
Stakeholder & SME Engagement:
Act as the CRM subject matter expert, partnering with marketing, recruitment, and academic teams to shape requirements and best practices.
Data & Performance Analytics:
Oversee audience segmentation, data analysis, A/B testing, and campaign performance reporting to drive continuous improvements.
Operating Model & Automation:
Implement a scalable CRM operating model by increasing automation and reducing manual campaign execution.
Essential Requirements
Salesforce Expertise:
Proven hands-on experience and certification(s) in Salesforce Marketing Cloud and Sales Cloud.
Strategy & Journey Mapping:
Strong experience defining and evolving CRM strategies, customer journeys, and automated workflows to improve conversion.
Data & Insight Focus:
Demonstrable ability to work with large data volumes, derive actionable insights, and evaluate campaign performance.
Stakeholder Management:
Excellent communication and influencing skills, with the ability to challenge requirements constructively and manage cross-functional projects.
Desirable Skills
Experience within the higher education sector or understanding of the student recruitment cycle.
Postgraduate or professional marketing qualifications (such as CIM).
Note:
Candidates must have full permanent right to work in the UK and be available for an Inside IR35 assignment.
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