Product Marketing Manager

We are working with an established consumer brand looking to strengthen its product marketing capability and improve how products are brought to market.

They are looking for a Product Marketing Manager to take ownership of the end-to-end product marketing process, from customer and market insight through to proposition development, content creation, launch execution and performance measurement.

This is a hybrid role (3 days in the office, 2 days WFH), based in the London Area.

Key responsibilities:

• Own the end-to-end product marketing process, ensuring a joined-up approach from product development through to go-to-market.
• Use customer, market and competitor insights to inform product positioning, value propositions and USPs.
• Work closely with Product and Creative teams to develop clear and compelling product messaging.
• Coordinate launch activity across Product, Creative, Sales and multiple marketing channels, ensuring teams have the materials needed to support successful launches.
• Manage the content lead, ensuring consistent product storytelling across all channels.
• Oversee product content, including imagery, video, product descriptions, and SEO-optimised assets.
• Manage PIM and DAM processes, ensuring accurate and consistent data across the business.
• Monitor launch and content performance, conducting post-launch reviews and using insights to improve future activity.

Your background:

• Strong experience in product marketing or content marketing, ideally within a consumer, technology or durable goods business.
• Experience managing product launches and coordinating end-to-end GTM activity.
• Confident working cross-functionally with Product, Creative, Sales and Marketing teams.
• Experience developing product value propositions, positioning and customer-focused messaging.
• Hands-on experience with product content optimisation, including SEO, keyword-led titles, descriptions and metadata.
• Familiarity with PIM and/or DAM systems and digital asset management processes.
• Strong understanding of product content across e-commerce channels, including imagery, rich content and video.
• Experience managing or developing a team, with the ability to build strong working relationships across the business.
• Commercially minded, with an understanding of how product marketing activity translates into sales performance.

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