OverviewPosition Level L05 OverviewRegional Account Manager – Vending Channel (Walkers Crisps & Quaker Oats) – 12 Month SecondmentLocation: UK (Field-Based) Department: Commercial – Impulse & Wholesale Reports To: Senior National Account Manager Brand: Walkers Crisps and Quaker cerealsResponsibilitiesAs the Regional Account Manager for Vending, you will be responsible for developing and managing relationships with key customers across the vending channel, including independent operators and buying group members.Building strong customer partnerships and influencing key stakeholders will be central to success in this role.
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A significant proportion of your time will be spent engaging directly with customers through regular business reviews, commercial negotiations, and industry trade events, where you will represent the business and strengthen our presence within the channel.Key focuses of the role will be driving distribution, revenue growth, and market share across our portfolio by identifying new opportunities, executing customer growth plans, and delivering mutually beneficial commercial outcomes.The successful candidate will possess a strong commercial mindset, excellent relationship-building skills, and a desire to further develop their account management and analytical capabilities.
They will be comfortable using data and insights to identify opportunities, influence customer decisions, and deliver sustainable growth.QualificationsCustomer Ownership & Joint Business PlanningLead the commercial relationship with independent customers for the Walkers and Quaker portfolios.Build, negotiate, and deliver annual Joint Business Plans (JBPs), including pricing, investment strategy and distribution targets.Ensure alignment with internal stakeholders including category, finance and marketing teams.Commercial DeliveryDeliver against volume, net revenue, profit, and share targets.Manage investment responsibly, ensuring ROI and strong financial control.Category & Shopper ExcellenceDrive distribution gains for core ranges and NPD, ensuring Walkers is visible, available, and recommended across the channelDrive visibility in vending through showing up as best in class at key industry events and delivering digital and physical activations at sitesRelationship Building & InfluencingBuild strong relationships with buying group leads, company owners and buyers.Ensure strong presence at key industry events and engagement with customers.Performance & ReportingDeliver accurate reporting of customer performanceDemonstrate a comprehensive understanding of performance drivers and drags, translating analysis into clear insights and actionsEssentialFMCG experience, ideally within Away From Home, Wholesale, or Convenience channelsProven ability to deliver commercial results in a competitive categoryNegotiation, influencing, and customer management‑ skillsCompetence in using Microsoft Excel and PowerPointAbility to manage complexity and competing priorities across a wide customer baseDesirableExperience or understanding of P&Ls and Joint Business PlansExposure to snacks, impulse categories, or FMCG in retail.Vending Channel experience / knowledgePersonal AttributesCommercially curious with a growth mindset.Confident, persuasive communicator.Collaborative and highly relationship driven.Entrepreneurial, with the ability to identify and turn insights into action.Resilient, adaptable, and energised by working in a fast-paced environment.What Success Looks LikeAchievement of annual revenue, profit, and market share targetsIncreased availability, visibility, and distribution across the vending channelStrong and collaborative relationships build with key vending customersKey NPD landed and promoted through industry forums and eventsFor certain roles, we may ask you to declare any unspent criminal convictions in accordance with the Rehabilitation of Offenders Act 1974 at a later stage in the recruitment process and prior to any offer of employment being made. xrnqpay
This information will be treated in strict confidence and considered only in relation to your suitability for the role.Job SummaryReq ID: 2 # of Openings: 1Job Function: SalesRelocation: No…