VANRATH is recruiting a Global Marketing Manager for a leading life sciences organisation based in Craigavon. Reporting to the VP of Business Development, this is a commercially focused marketing role responsible for driving lead generation, pipeline creation and revenue growth across a global client base in the pharmaceutical and biotech sectors.
You will develop and execute marketing plans that directly support the Business Development team, translating complex scientific capabilities into compelling customer-facing content and campaigns. The role manages one direct report (a Marketing Associate) and works closely with Business Leaders, technical subject matter experts and external agencies across multiple territories.
Key Responsibilities
- Develop, own and deliver an annual marketing plan aligned to commercial growth priorities and global business objectives
- Lead B2B lead generation activity including digital campaigns, Inside Sales coordination, website strategy, PPC, LinkedIn promotions and trade show support
- Create and maintain sales enablement materials including thought leadership articles, case studies, infographics, webinars, campaign toolkits and client-facing decks
- Own the brand strategy and messaging, ensuring consistent positioning across all channels and territories
- Establish and report clear commercial metrics using Salesforce/HubSpot, covering MQLs, SQLs, campaign conversion rates, website enquiry quality and pipeline value influenced
- Gather and share market intelligence on customer needs, competitor positioning, outsourcing drivers and sector trends
- Collaborate with Business Leaders and SMEs to translate technical and scientific capabilities into clear, customer-focused value propositions
- Manage and develop the Marketing Associate through structured coaching and mentoring
- Manage third-party agencies and coordinate with corporate marketing to ensure brand consistency
About You
- Degree qualified (life science degree and/or Master’s strongly preferred but not essential)
- Significant B2B marketing experience with a strong track record in lead generation, campaign delivery and sales enablement
- Strong commercial acumen with the ability to understand customer buying behaviours and how marketing supports sales growth
- Experience in pharma, biotech or CDMO environments is desirable but not essential given B2B and lead gen are the top priority
- Ability to convert complex technical information into clear, customer-focused messaging
- Analytical mindset, comfortable interpreting campaign and market data to recommend actions
- Experience with CRMs such as Salesforce and HubSpot is desirable
- Excellent communication and presentation skills
Skills:B2B marketing lead generation digital marketing sales enablement CRM MQL campaign management
Benefits:Work From Home Excellent Benefits (Industry Leading)
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