General Manager – Holiday Inn Express

Company: Starboard Hotels
Apply for the General Manager – Holiday Inn Express
Location: Burnley
Job Description:

Starboard Hotels is looking for an ambitious, commercially astute Hotel General Manager to take the helm at our Holiday Inn Express property in Burnley in Lancashire.

Reporting directly to the Regional Operations Manager, you will take full operational and commercial responsibility for the hotel while benefiting from close regional guidance and dedicated support from our central Sales, Revenue, Marketing, Procurement, Finance, and People teams.

Your core focus will be to optimise the overall commercial and operational performance of the hotel. You will achieve this through proactive local sales activity, cost management, and inspiring team leadership, alongside leveraging the global reach, loyalty programmes, and distribution networks of IHG as a franchisee to drive profitable growth.

What you’ll be doing

  • Commercial & Performance Optimisation: Drive profitable growth across all revenue stream, driving meetings business, building and maintaining strong relationships with local businesses and clients, effective cost control, and smart use of IHG brand tools, working closely with our central Sales, Revenue, and Marketing teams.
  • Financial & Operational Control: Manage budgets, forecasting, and P&L performance with the support of our central Finance and Procurement teams to maximise margins and operational efficiency.
  • Team Leadership & Development: Recruit, coach, and motivate your hotel team, fostering a positive, high-performing culture.
  • F&B & Guest Experience: Oversee and drive the hotel’s Food & Beverage operation alongside rooms and front-of-house, ensuring consistent quality, cost control, and high guest review scores.
  • Brand Standards & Compliance: Ensure full adherence to Holiday Inn Express brand standards, audit requirements, health and safety regulations, and licensing laws.

Who we’re looking for

To be successful in this role, you will bring:

  • Proven Experience: A minimum of 5 years’ experience as a Hotel General Manager within a branded hotel environment, with direct IHG experience.
  • Commercial & Brand Acumen: A strong track record of driving profitable growth, understanding revenue management, and navigating IHG systems, loyalty programmes, and brand audits alongside local sales initiatives to outperform the market.
  • Operational & F&B Competence: Solid all-round hotel operational knowledge, including experience overseeing a busy Food & Beverage operation.
  • Collaborative Leadership: Excellent interpersonal and coaching skills, with the ability to engage site teams while collaborating effectively with regional and central support functions.
  • Adaptability: A proactive, solutions-focused approach with the resilience to thrive in a fast-paced, growing hospitality group.

About the hotel

Holiday Inn Express Burnley is conveniently located just off Junction 10 of the M65, close to Burnley town centre and local business parks. The hotel has 102 guestrooms, site parking, and a busy F&B operation. Its meeting facilities accommodate up to 75 guests, providing a strong platform for the General Manager to grow meetings business and build lasting relationships with local businesses and the wider community.

What you can expect

We offer a competitive salary of up to £56,000 per annum (subject to experience), a discretionary performance-related bonus and a 40-hour working week. You’ll receive 28 days’ holiday, including bank holidays, alongside BUPA private medical insurance, life assurance and a company pension scheme. You’ll also enjoy generous employee discounts across our hotel portfolio and IHG properties worldwide.

About Starboard Hotels

Having just celebrated our 20th anniversary and welcomed 7 new hotels into the group this year, Starboard Hotels is an award-winning, rapidly growing hotel management and franchise operator. We manage an impressive portfolio of branded properties across the UK, including IHG, Hilton, Marriott, and Accor hotels. We are passionate about delivering exceptional guest experiences, fostering a supportive team culture, and driving strong commercial performance across every site.

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Posted: November 15th, 2026