Account Director, Ticketing & Market Communications (Football)

Overview

In this role you will lead the ticketing, guest management and market communications for a global football partnership. You will be the senior client lead, managing relationships with stakeholders and guiding ticketing operations across a season-long programme of high-profile matchday experiences. You will train teams, optimize guest registration for a best-in-class experience, and ensure seamless delivery with cross-functional partners. This is your chance to shape guest experiences at world‑class football events with a collaborative, high‑performing team.

Responsibilities

• Lead the client relationship and act as primary contact across ticketing and market communications
• Oversee guest registration and guest management systems for best-in-class UX
• Manage ticket ordering, allocation and distribution with deadlines and stakeholder requirements
• Provide training and best-practice guidance on ticketing platforms to internal and client teams
• Coordinate with football rights holders, governing bodies and agency partners
• Lead and develop a high-performing account team with mentorship and direction
• Manage multiple projects and ensure seamless stakeholder communication
• Analyse programme performance and provide strategic recommendations for improvement
• Support budget management, financial reporting, invoicing and commercial delivery
• Collaborate with event teams across hospitality, production, logistics, operations, content and project management

Key requirements

• 5+ years in account management, ticketing, guest registration or event operations
• Experience managing premium hospitality or ticketing programmes for major events
• Strong knowledge of online ticketing platforms and guest management systems
• Excellent client management skills with senior stakeholders and C-suite audiences
• Proven financial and commercial management experience including budgeting and reporting
• Strong project management skills with ability to handle multiple priorities in a fast-paced environment
• Leadership experience with track record of developing and motivating teams
• Outstanding communication and presentation skills
• Solution-focused, proactive and highly organised with strong attention to detail
• Experience in football sponsorship, rights-holder environments or UEFA programmes is advantageous

• strong communication
• leadership
• problem-solving
• online ticketing platforms
• guest management systems
• digital allocation tools

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