Commercial Finance Manager

Overview

As Commercial Finance Manager for Brand & Marketing, you partner with senior leaders to steer investment decisions and maximise ROI. You translate performance data into actionable insights, shaping growth across a fast-paced, consumer-focused business. You own budgeting, forecasting, and KPI reporting, highlighting risks and opportunities to drive profitable brand decisions. This role sits at the core of Brand & Marketing, partnering across teams to improve processes, leverage AI/automation, and support sustainable profitability. You will influence strategy with clear, engaging analyses and build trusted relationships with executive stakeholders.

Pay / Benefits

• Performance-based Bonus opportunity
• Funded Healthcare benefit
• 25 days holiday + birthday & bank holidays
• Contributory Employer pension scheme
• Flexible benefits including EV salary sacrifice and tech scheme
• Gymshark Employee Discount

Responsibilities

• Partner with Heads of Brand and Marketing to provide financial insight and challenge profitability growth
• Analyse financial performance and translate data into actionable recommendations
• Develop, monitor and report on financial and non-financial KPIs to assess ROI
• Lead budgeting and forecasting processes aligned to strategic objectives
• Deliver reforecasts to adapt to changing priorities and trends
• Provide commentary on spend vs budget/forecast, identifying risks and opportunities
• Hold stakeholders to actions and support spend management
• Challenge investment decisions to protect sustainable profitability
• Create presentations and insight packs for senior leaders
• Identify opportunities to improve processes, systems and ways of working (including AI/automation)
• Contribute to a collaborative, high-performance Finance culture

Key requirements

• ACA, ACCA, CIMA or equivalent professional accounting qualification
• Proven finance business partnering experience in a commercial environment
• Experience supporting Brand, Marketing, Creative or Customer Acquisition functions
• Strong commercial acumen and ability to influence strategic decisions
• Experience working with senior stakeholders and constructive challenge
• Track record delivering budgets, forecasts and insightful financial analysis in fast-paced environments
• Ability to communicate complex financial information to non-finance audiences
• Proactive, self-starting approach in evolving environments
• Strong analytical skills and experience with financial systems, reporting tools and Microsoft Office

• stakeholder management
• commercial judgement
• strong communication
• financial systems
• reporting tools
• Microsoft Office

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