Sales, Communication and Marketing – Placement Year

Overview

In this placement, you join BMW Group Ireland to support Sales and Marketing across multiple brands (BMW and MINI) from day one. You’ll work with cross-functional teams and the UK MINI counterpart to help plan and execute communications that shape brand perception and drive sales growth. You’ll gain exposure to events, retailer communications, and product launches, contributing to a proactive marketing and sales strategy. This role offers hands-on experience, autonomy, and the chance to influence outcomes in a high-energy automotive environment.

Pay / Benefits

• salary: 28,500
• 23 days holiday per annum (pro rata)
• 37 hours per week
• flexible working hours
• empowering office culture
• support for charity activities

Responsibilities

• Coordinate retailer marketing materials and activities for aftersales products and programmes
• Communicate sustainability initiatives and trends to retailer network
• Train staff on latest product launches and updates
• Support event planning, liaising with agencies, and managing RSVPs and event assets
• Contribute to ad-hoc projects across sales and marketing, including competitor analyses
• Engage in the Customer Support Cost Centre tasks: raising purchase orders, goods receipting, and approving invoices

Key requirements

• Bachelor in Business Studies, Marketing, or related field, on track for at least a 2:2
• Proficiency in Microsoft PowerPoint, Outlook, and Excel
• Strong written and verbal communication skills
• Attention to detail and analytical thinking
• Ability to manage multiple tasks with good time management and organisation
• Previous retail experience is advantageous but not essential
• Interest in cars and the automotive industry

• communication
• attention to detail
• time management
• PowerPoint
• Outlook
• Excel

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