CRM and Social Media Executive

Overview

In this role you will help plan, create and deliver cross-channel customer communications to help travelers choose and book holidays. You’ll translate insights and commercial priorities into engaging content across email, push, and social channels, collaborating with CRM and content teams. The position supports both planned and reactive activity, contributing to consistent tone, timely delivery, and measurable engagement. This is a fast-paced, growth-focused role within a team shaping customer journeys in travel.

Pay / Benefits

• 25 days holiday plus birthday off
• generous holiday discounts and additional leave
• Learnerbly learning platform and professional development
• Enhanced family leave and wellbeing support
• Employee Assistance Programme and counselling
• Gym discount

Responsibilities

• Support the cross-channel engagement calendar and turn concepts into channel-specific briefs
• Coordinate deadlines, assets, audiences and campaign requirements
• Ensure content accuracy and On the Beach tone of voice across channels
• Support planned and reactive activity in email, push and social
• Plan and deliver trading email and push campaigns, including writing subject lines and CTAs
• Adapt messaging for different customer audiences and coordinate landing-page requirements
• Complete campaign checks and collaborate with CRM specialists on audiences and delivery
• Create, schedule and publish organic social content; write briefs, captions and scripts
• Research destinations and questions to develop decision-simplifying content and recurring formats
• Gather campaign results and contribute to performance reporting and testing opportunities

Key requirements

• Experience in CRM, social media, content marketing or customer communications
• Strong copywriting and editing skills
• Good knowledge of organic social platforms and content formats
• Excellent organisation and attention to detail
• Ability to manage multiple campaigns and deadlines
• Understanding of customer engagement and commercial performance
• Ability to use campaign data to derive insights
• Collaborative and proactive approach
• Strong interest in travel

• Collaboration
• Proactivity
• Attention to detail
• CRM knowledge
• Social media platforms
• Content planning and brief-writing

…