Marketing Director – RuneScape

Overview

As Marketing Director you own the RuneScape marketing strategy and drive subscriber growth. You will sit on the game leadership team, aligning game goals with the company-wide marketing plan and managing a dedicated marketing team. You’ll oversee the marketing budget, plan campaigns and live events, and measure impact against revenue, membership and DAU targets. You will collaborate with central Marketing functions to ensure a unified growth strategy and use community insights to shape messages. This role offers strategic influence, cross-functional leadership, and the chance to shape RuneScape’s future in a live, community-driven environment.

Pay / Benefits

• Private Healthcare (including Dental Plan)
• Minimum 6% Pension contributions
• Employee Assistance Programme & onsite Counselling
• Life Insurance
• Discretionary annual performance bonus
• Enhanced family leave policies from day 1

Responsibilities

• Own and deliver the game’s marketing strategy aligned to the company marketing direction
• Drive player acquisition, re-engagement and membership inflow, contributing to subscriber growth
• Lead the game marketing budget planning, prioritization and ROI evaluation
• Plan and direct campaigns across calendars including content launches, live events and always-on activity
• Line manage Product Marketing Managers and Social Media Managers with performance objectives
• Collaborate with central marketing functions to align activity with the game strategy
• Engage central specialists to deliver game marketing as needed
• Translate commercial/audience goals into marketing plans with defined objectives and success metrics
• Monitor, analyse and report marketing performance to senior leadership
• Develop and test new marketing approaches and scale successful ones
• Build deep understanding of the game’s community to inform strategy and messaging

Key requirements

• Significant marketing leadership experience in games or adjacent subscription/live-service business
• Proven track record of growing subscriber/membership/user base via acquisition and re-engagement
• Experience owning and allocating a large marketing budget with measurable ROI
• Knowledge of channels and platforms including creator partnerships, short-form/owned social, performance and lifecycle marketing
• Commercial/analytical capability with metrics such as CAC, LTV, conversion rate, ROAS
• Experience setting and executing marketing strategy with performance reporting for senior stakeholders
• Experience line managing marketing specialists (e.g., product marketing, social media)
• Ability to influence across central/matrixed functions (CRM, Paid Media, Brand/PR)
• Strong understanding of community role in a live game and using community insight to inform decisions
• Excellent written and verbal communication for senior stakeholders
• Knowledgeable understanding of MMORPGs and their communities

• strategic thinking
• cross-functional collaboration
• leadership and people development
• marketing budget management
• acquisition and re-engagement marketing
• lifecycle marketing

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