Reliance Worldwide Corporation (RWC)
Plumbing Matters. We make it better. Our innovative products, built on a tradition of excellence, serve markets across plumbing, heating and construction to make our customers’ lives easier, while sustainably delivering unrivalled returns. We are publicly listed on the Australian stock exchange (ASX) with global headquarters in Atlanta, Georgia, USA, regional headquarters in Brisbane, Australia and London, UK. Our global family of trusted brands are committed to making a positive, lasting impact – we are better for our planet and better for our people. We operate in 45 facilities across 20 countries. We’re acquisitive and we’re laser focused on growth.
Our Culture
We’re big enough to make a difference and small enough for each one of us to make an impact. Whilst we operate on a global scale, we understand the importance of local markets by focusing on the needs of those markets. Our culture encourages our people to think differently, challenge the status quo and shape the world around us. Our values SPIRIT drive how we work together with a focus on Safety, Passion, Integrity, Reliability, and innovation, together as one global team. We have something special here – not just what we do, but who we are. We’re not afraid to try new things; we punch above our weight; and we move with speed. Our strategy ensures we provide a safe environment for our people, and we actively promote diversity and inclusion. We are dedicated to sustainable practices and making a positive contribution to the community we serve. Everyone at RWC makes a valuable contribution to our business. Sound like somewhere you can see yourself. Read on.
JOB PURPOSE
The Senior Creative Manager is responsible for defining, elevating, and scaling the brand’s visual identity across all markets and touchpoints, ensuring consistency, differentiation, and commercial impact.
Moving beyond execution, this role leads the creative vision, governance, and output at EMEA level, acting as a strategic partner to Brand, Digital, Activation, and Product teams.
You will drive the development of high-impact creative assets and scalable frameworks, ensuring all marketing activations are supported by compelling, consistent, and performance-driven design.
POSITION KEY RESPONSIBILITIES
Creative Direction & Brand Governance
Support the consistent application of agreed brand standards across allocated channels and markets
Ensure strict alignment with brand positioning, guidelines, and messaging
Support brand consistency across all touchpoints, including campaigns, packaging, digital, and POS
Review and validate key creative outputs
Marketing Collateral Design
Creative Delivery & Marketing Plan Translation
Translate agreed marketing plans into clear, effective creative outputs, in line with direction set by the Head of Brand and Content
Work with Brand, Digital, and Activation teams to deliver coherent creative assets that support agreed campaigns and marketing priorities
Apply creative thinking to execution, ensuring outputs are visually engaging, consistent, and fit for purpose
Support the delivery of high-quality creative outputs across EMEA, while following the agreed creative direction and brand standards
Campaign & Content Development
Develop and adapt campaign assets within approved concepts and templates across allocated channels, including digital, social media, trade, POS, product, and packaging materials
Ensure campaign assets are consistent with approved creative direction, brand standards, and channel requirements
Adapt scalable asset toolkits, such as “Campaign in a Box” materials, to support local activation within agreed frameworks
Packaging & Product Experience
Support packaging design execution within agreed brand and marketing direction, with packaging strategy retained by senior marketing and brand leadership
Check artwork quality and support local adaptations, ensuring alignment with approved templates, regulatory requirements, and market needs
Prepare packaging design outputs for review and final approval by senior marketing and brand leadership
Digital Asset Management (DAM) & Image Library Maintenance
Own and optimise DAM strategy and asset governance
Ensure accessibility, consistency, and scalability of all creative assets.
Standardise templates and frameworks across markets
Stakeholder & Agency Management
Coordinate day-to-day requests and inputs from internal stakeholders across EMEA marketing functions
Manage day-to-day delivery with creative agencies and external partners, in line with agreed briefs, timelines, and ways of working
Track progress, share feedback, and support timely delivery of creative outputs against approved plans and internal standards
KNOWLEDGE, SKILLS & EXPERTISE
Experience
Considered experience in graphic design, creative production, or related creative/design delivery roles
Strong hands-on experience in developing, adapting, and delivering creative/design assets across print and digital formats
Some experience coordinating creative agencies, freelancers, or junior designers to support timely delivery of agreed outputs
Core Skills
Strong creative vision and brand thinking
Expertise across print, digital, packaging, and motion design
Ability to combine creativity with performance and business impact
Strong stakeholder management and influencing skills
Strong project coordination, prioritisation, and delivery skills, with limited or no formal people management accountability
BEHAVIOURS & LEADERSHIP
Collaborative and delivery-focused
Practical problem solver with a clear focus on timely delivery
Quality-focused, with strong attention to detail across creative outputs
Reliable in executing agreed creative direction and approved plans
Able to work constructively with stakeholders and agencies within agreed ways of working
REQUIRED QUALIFICATIONS/EDUCATION
- Higher level education
- Good Numeracy skills
- Proficient with Excel and MS Word
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