Search Account Manager

Overview

As Paid Search Manager you will own strategy and hands-on delivery of Paid Search across multiple EMEA markets for a global brand. You will shape planning, activation, optimisation and reporting, collaborating with senior stakeholders and cross-channel teams. You will drive experimentation, automation and platform knowledge to sustain high performance and client impact. This role combines strategic leadership with practical execution, offering influence across markets and development of junior team members.

Responsibilities

• Develop global and local Paid Search strategies aligned to business objectives
• Oversee Google and Bing campaigns with robust setup, QA and best-practice activation
• Lead keyword research, copywriting, localisation and audience segmentation
• Drive ongoing optimisation and performance reviews against KPIs
• Own budgets: forecasting, pacing, allocation and reallocation
• Lead client communications, presenting performance and plans
• Coach and develop a Search Executive and improve team processes
• Collaborate with cross-channel teams and vendors to ensure integrated approaches

Key requirements

• Proven experience managing large-scale, multi-market Paid Search campaigns
• Strong knowledge of brand and performance search strategies
• Experience with Google and Bing
• Excellent client management and communication skills
• Strong analytical and problem-solving abilities
• Budget management, forecasting, pacing and performance analysis
• Strong organisational skills and multi-project management
• Advanced Excel
• Proactive, hands-on approach in a fast-paced environment

• strong communication
• leadership
• collaboration
• Google Ads
• Bing Ads
• A/B testing

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