Senior Marketing Analytics Consultant (MMM)
London | Inside IR35
This is an opportunity to play a key role in shaping marketing measurement and effectiveness for a leading digital business. You’ll work across media, marketing, and analytics teams to deliver actionable insights that optimise investment decisions and improve commercial performance in a fast-paced environment.
The Company
They are a well-established digital organisation operating across multiple marketing channels, with a strong focus on customer growth and commercial performance. Analytics sits at the heart of decision-making, helping teams understand the impact of marketing investment and optimise future strategy. Working cross-functionally, they combine data, marketing, and commercial expertise to drive measurable business outcomes.
The Role and Deliverables
- Lead marketing effectiveness and measurement initiatives, with a particular focus on Marketing Mix Modelling (MMM).
- Analyse above-the-line media performance and evaluate return on investment across marketing channels.
- Provide strategic recommendations on media spend, channel optimisation, and marketing performance.
- Support broader marketing analytics projects, including social media channel performance and optimisation.
- Partner closely with marketing stakeholders to translate analytical findings into clear business actions.
- Collaborate with another analyst in a fast-paced environment where priorities and requirements evolve quickly.
Your Skills & Experience
- Strong experience delivering marketing analytics, marketing science, or marketing effectiveness projects.
- Practical experience with Marketing Mix Modelling and measuring media effectiveness.
- Understanding of both brand and performance marketing channels, including above-the-line media.
- Experience working with marketing stakeholders and presenting insights to non-technical audiences.
- Background within eCommerce, digital, or consumer-focused environments.
- Ability to work effectively in a changing, fast-moving business environment.
- Experience gained either in-house or agency-side.
- Exposure to SQL and/or Python would be beneficial but is not essential.
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